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Summary:

The wait is over for Boxee Box owners, as the startup is finally making its Netflix app available today. The app comes as part of a new firmware update, which also features some added security measures. Boxee previously had to delay its Netflix rollout twice.

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Can you hear that? That’s the sound of relief coming from Boxee’s offices in New York, as the startup is finally able to add a Netflix app to its Boxee Box today. Owners of the device can access the app by manually initiating a firmware update, and Boxee will also begin automatic updates later this week.

The UI of the new Netflix app is the same as the one recently rolled out on Google TV as well as Sony’s PlayStation3, and it includes the ability to search and browse the entire Netflix catalog. Netflix titles won’t initially be integrated into the Boxee movie library.

The rollout of the app comes after multiple missed deadlines for Boxee. The company had originally promised to offer access to Netflix by the end of last year, and then by the end of January. These delays have been a major point of contention with early adopters of the device.

The firmware necessary to access Netflix comes with a new security model that makes it impossible to run third-party apps on the device if those apps aren’t signed with an API key released by the company. Some users have voiced concerns that this may lead to many apps disappearing from the platform, but Boxee CEO Avner Ronen said via Twitter last week that the app signing process is progressing “without any hiccups,” and that “most developers already signed their apps.”

Boxee was already able to secure a major boost to its content library in January when it added a Vudu app to the device. It is also supposed to get access to Hulu Plus as well as content from CBS, but the specific timing of these additions is unknown.

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    1. Hmmm, I wonder when NetFlix will be on Android????

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    2. The Boxee program I have installed on my HTPC has contained a Netflix app for some time now. If the Boxee program has had this app for awhile, why the tough time getting it on the Boxee Box, and is the Boxee Box version the same as the one in the Boxee program?

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      1. Netflix uses different technologies to display and secure content on connected devices. On your Windows PC, it uses Silverlight. On a Linux-based set-top box, it uses Microsoft’s Playready with other DRM components added on. And no, the app is not the same…

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