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	<title>Comments on: 5 Reasons Why Corporate Social Tools Fail</title>
	<atom:link href="http://gigaom.com/2011/02/09/5-reasons-why-corporate-social-tools-fail/feed/" rel="self" type="application/rss+xml" />
	<link>http://gigaom.com/2011/02/09/5-reasons-why-corporate-social-tools-fail/</link>
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		<title>By: Virtual Choir Hint: Widely Dispersed Employees Can Shine &#124; The Transitionist</title>
		<link>http://gigaom.com/2011/02/09/5-reasons-why-corporate-social-tools-fail/#comment-616699</link>
		<dc:creator><![CDATA[Virtual Choir Hint: Widely Dispersed Employees Can Shine &#124; The Transitionist]]></dc:creator>
		<pubDate>Thu, 14 Apr 2011 14:47:40 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=295382#comment-616699</guid>
		<description><![CDATA[[...] of esprit de corp that support real employee engagement can be nurtured using these tools.  Some companies have failed when rolling out enterprise social media, but seeing their failures will help you successfully roll [...]]]></description>
		<content:encoded><![CDATA[<p>[...] of esprit de corp that support real employee engagement can be nurtured using these tools.  Some companies have failed when rolling out enterprise social media, but seeing their failures will help you successfully roll [...]</p>
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		<title>By: Daniel L</title>
		<link>http://gigaom.com/2011/02/09/5-reasons-why-corporate-social-tools-fail/#comment-602058</link>
		<dc:creator><![CDATA[Daniel L]]></dc:creator>
		<pubDate>Mon, 28 Feb 2011 08:39:07 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=295382#comment-602058</guid>
		<description><![CDATA[Thats good input. But How should you use your companies/product facebook page if you don&#039;t have time to be active but you &quot;feel it&#039;s right&quot; to be in on the social media - that your product really could benefit being there ?

I don&#039;t know if what i did for me page is right but i used this app called iq link, www.facebook.com/iqlink for my page, so i can get all the likes i would like - and just to convert the facebook users to my website ? Am i wrong about this - do i really need to be more active on the facebook ? what do you say ?

BR DL.]]></description>
		<content:encoded><![CDATA[<p>Thats good input. But How should you use your companies/product facebook page if you don&#8217;t have time to be active but you &#8220;feel it&#8217;s right&#8221; to be in on the social media &#8211; that your product really could benefit being there ?</p>
<p>I don&#8217;t know if what i did for me page is right but i used this app called iq link, <a href="http://www.facebook.com/iqlink" rel="nofollow">http://www.facebook.com/iqlink</a> for my page, so i can get all the likes i would like &#8211; and just to convert the facebook users to my website ? Am i wrong about this &#8211; do i really need to be more active on the facebook ? what do you say ?</p>
<p>BR DL.</p>
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		<title>By: John Tropea</title>
		<link>http://gigaom.com/2011/02/09/5-reasons-why-corporate-social-tools-fail/#comment-598328</link>
		<dc:creator><![CDATA[John Tropea]]></dc:creator>
		<pubDate>Tue, 22 Feb 2011 00:03:11 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=295382#comment-598328</guid>
		<description><![CDATA[&quot;Lack of social culture&quot;...this is a chicken and egg thing, http://www.headshift.com/our-blog/2009/08/07/balancing-technology-and-cultu/ sometimes social tools can help that along, otherwise when will you ever be ready. It&#039;s more a point of, if there is no prior social culture, then this is gonna be a hard battle. You need little wins where groups are enhancing performance, and putting ease on painpoints...spreading these stories are key...this is where I&#039;m at http://libraryclips.blogsome.com/2010/10/06/focus-attention-on-creating-magnets/

I said in another post that sharing, learning, emergence is all good and a way of the world now (can you imagine moving back to email rather than facebook)...but in the enterprise we need to concentrate equally on solving pain points...how will social tools allow the CEO to sleep better at night...once we do this, we have buy-in and we can then start promoting emergence, serendipity, innovation, etc...

Yep, &quot;leadership&quot; is key - it comes across as serious, role models http://johntropea.tumblr.com/post/3082971699
...but if you don&#039;t have this we need to, as I mentioned before, get some small wins, so we can spread these stories...this way we can showcase real examples.

Agree with lack of willingness - publishing/posting in the open is not for everyone...but it&#039;s slowly becoming the norm, so you get those people in round 2.

In this post I mentioned a few points about how social computing practitioners need to be educated...it&#039;s not just another IT deployment
http://johntropea.tumblr.com/post/3083201605

Using social tools for team work is one thing, but if you are at the further stage of swarm teams, and people helping others out, then you have organisational design against you, as who is going to pay for you to help others out...is this recognised...does not hoarding give you an edge in the current organisational structures...yes and no.

I think I need to post a checklist on the mindfulness of the social computing landscape]]></description>
		<content:encoded><![CDATA[<p>&#8220;Lack of social culture&#8221;&#8230;this is a chicken and egg thing, <a href="http://www.headshift.com/our-blog/2009/08/07/balancing-technology-and-cultu/" rel="nofollow">http://www.headshift.com/our-blog/2009/08/07/balancing-technology-and-cultu/</a> sometimes social tools can help that along, otherwise when will you ever be ready. It&#8217;s more a point of, if there is no prior social culture, then this is gonna be a hard battle. You need little wins where groups are enhancing performance, and putting ease on painpoints&#8230;spreading these stories are key&#8230;this is where I&#8217;m at <a href="http://libraryclips.blogsome.com/2010/10/06/focus-attention-on-creating-magnets/" rel="nofollow">http://libraryclips.blogsome.com/2010/10/06/focus-attention-on-creating-magnets/</a></p>
<p>I said in another post that sharing, learning, emergence is all good and a way of the world now (can you imagine moving back to email rather than facebook)&#8230;but in the enterprise we need to concentrate equally on solving pain points&#8230;how will social tools allow the CEO to sleep better at night&#8230;once we do this, we have buy-in and we can then start promoting emergence, serendipity, innovation, etc&#8230;</p>
<p>Yep, &#8220;leadership&#8221; is key &#8211; it comes across as serious, role models <a href="http://johntropea.tumblr.com/post/3082971699" rel="nofollow">http://johntropea.tumblr.com/post/3082971699</a><br />
&#8230;but if you don&#8217;t have this we need to, as I mentioned before, get some small wins, so we can spread these stories&#8230;this way we can showcase real examples.</p>
<p>Agree with lack of willingness &#8211; publishing/posting in the open is not for everyone&#8230;but it&#8217;s slowly becoming the norm, so you get those people in round 2.</p>
<p>In this post I mentioned a few points about how social computing practitioners need to be educated&#8230;it&#8217;s not just another IT deployment<br />
<a href="http://johntropea.tumblr.com/post/3083201605" rel="nofollow">http://johntropea.tumblr.com/post/3083201605</a></p>
<p>Using social tools for team work is one thing, but if you are at the further stage of swarm teams, and people helping others out, then you have organisational design against you, as who is going to pay for you to help others out&#8230;is this recognised&#8230;does not hoarding give you an edge in the current organisational structures&#8230;yes and no.</p>
<p>I think I need to post a checklist on the mindfulness of the social computing landscape</p>
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		<title>By: Scott Love</title>
		<link>http://gigaom.com/2011/02/09/5-reasons-why-corporate-social-tools-fail/#comment-593431</link>
		<dc:creator><![CDATA[Scott Love]]></dc:creator>
		<pubDate>Tue, 15 Feb 2011 14:55:54 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=295382#comment-593431</guid>
		<description><![CDATA[My comments are about the article, not about the commentators in this thread who no doubt have experience in the field.   I&#039;m just asking, where is the research or a recent study that points to failure of adoption?  Point me to the data or the study because the vendors like SocialText indicate success based on research of their customers as do other vendors like Cisco.    I&#039;m looking for data.]]></description>
		<content:encoded><![CDATA[<p>My comments are about the article, not about the commentators in this thread who no doubt have experience in the field.   I&#8217;m just asking, where is the research or a recent study that points to failure of adoption?  Point me to the data or the study because the vendors like SocialText indicate success based on research of their customers as do other vendors like Cisco.    I&#8217;m looking for data.</p>
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		<title>By: Samuel Driessen</title>
		<link>http://gigaom.com/2011/02/09/5-reasons-why-corporate-social-tools-fail/#comment-593285</link>
		<dc:creator><![CDATA[Samuel Driessen]]></dc:creator>
		<pubDate>Tue, 15 Feb 2011 09:15:16 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=295382#comment-593285</guid>
		<description><![CDATA[Hi Scott, Maybe you should Google the commenters before you comment. There are bright researchers and practioners in the list of commenters.
Relating to my comment: it&#039;s based on my experience and research. I wouldn&#039;t call myself an expert but I have considerable experience in this field and belong to communities consisting of experts that echo the statements made in this post.]]></description>
		<content:encoded><![CDATA[<p>Hi Scott, Maybe you should Google the commenters before you comment. There are bright researchers and practioners in the list of commenters.<br />
Relating to my comment: it&#8217;s based on my experience and research. I wouldn&#8217;t call myself an expert but I have considerable experience in this field and belong to communities consisting of experts that echo the statements made in this post.</p>
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		<title>By: Scott Love</title>
		<link>http://gigaom.com/2011/02/09/5-reasons-why-corporate-social-tools-fail/#comment-593167</link>
		<dc:creator><![CDATA[Scott Love]]></dc:creator>
		<pubDate>Tue, 15 Feb 2011 04:36:09 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=295382#comment-593167</guid>
		<description><![CDATA[Is this post based on first-hand observations and research?  I don&#039;t see any factual data referenced or specific companies and their teams quoted to support the reasons stated for failure.  Who said they were failing?  These companies are reporting strong demand and customer success. 

 Is there an expert in the house on this subject?   For example, there are really bright researchers in this field who have decades of experience studying social systems and technology integration.  Why not ask them?  MIT&#039;s Tom Malone, Tom Allen and Ed Schein are just a few of the experts who study this very subject for a living.   I&#039;d be interested to hear if they have current studies on the effectiveness of the new solutions like SocialText, Jive, Cisco Quad and other hybrid communication/collaboration platforms.]]></description>
		<content:encoded><![CDATA[<p>Is this post based on first-hand observations and research?  I don&#8217;t see any factual data referenced or specific companies and their teams quoted to support the reasons stated for failure.  Who said they were failing?  These companies are reporting strong demand and customer success. </p>
<p> Is there an expert in the house on this subject?   For example, there are really bright researchers in this field who have decades of experience studying social systems and technology integration.  Why not ask them?  MIT&#8217;s Tom Malone, Tom Allen and Ed Schein are just a few of the experts who study this very subject for a living.   I&#8217;d be interested to hear if they have current studies on the effectiveness of the new solutions like SocialText, Jive, Cisco Quad and other hybrid communication/collaboration platforms.</p>
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		<title>By: David Banes</title>
		<link>http://gigaom.com/2011/02/09/5-reasons-why-corporate-social-tools-fail/#comment-592495</link>
		<dc:creator><![CDATA[David Banes]]></dc:creator>
		<pubDate>Mon, 14 Feb 2011 11:54:49 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=295382#comment-592495</guid>
		<description><![CDATA[There&#039;s another reason they fail, before they are deployed, and that is the lack of &#039;fit for purpose&#039; when talking about security and compliance.

We&#039;re picking up leads from companies that have used &#039;well known brand&#039; platforms for a pilot but they&#039;ve fallen over when HR and IT security tag their requirements onto the spec.

We take the same approach to IM and microblogging as we do email, that is the need for security (content control and URL/malware filtering) and compliance (archiving &amp; discovery) as well as end user features.

Ticking these boxes gives you real enterprise capability rather than just providing SSL and LDAP.]]></description>
		<content:encoded><![CDATA[<p>There&#8217;s another reason they fail, before they are deployed, and that is the lack of &#8216;fit for purpose&#8217; when talking about security and compliance.</p>
<p>We&#8217;re picking up leads from companies that have used &#8216;well known brand&#8217; platforms for a pilot but they&#8217;ve fallen over when HR and IT security tag their requirements onto the spec.</p>
<p>We take the same approach to IM and microblogging as we do email, that is the need for security (content control and URL/malware filtering) and compliance (archiving &amp; discovery) as well as end user features.</p>
<p>Ticking these boxes gives you real enterprise capability rather than just providing SSL and LDAP.</p>
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		<title>By: Sameer Patel</title>
		<link>http://gigaom.com/2011/02/09/5-reasons-why-corporate-social-tools-fail/#comment-591077</link>
		<dc:creator><![CDATA[Sameer Patel]]></dc:creator>
		<pubDate>Sat, 12 Feb 2011 00:10:20 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=295382#comment-591077</guid>
		<description><![CDATA[Good stuff.

Simon highlights the biggest issue here - lack of collaborative intent. 
Social tools are often a solution looking for a problem to solve. Unlike CRM for instance, social software doesn&#039;t bring process IP out of the box. 
Social tools, as facilitators of solving existing performance issues is where this will get the attention of those in charge of executing critical elements of the business. 
Whilst every issue you highlight are absolutely important, its amazing how people &#039;get it&#039; when you show them how this improves the work they signed up to do.]]></description>
		<content:encoded><![CDATA[<p>Good stuff.</p>
<p>Simon highlights the biggest issue here &#8211; lack of collaborative intent.<br />
Social tools are often a solution looking for a problem to solve. Unlike CRM for instance, social software doesn&#8217;t bring process IP out of the box.<br />
Social tools, as facilitators of solving existing performance issues is where this will get the attention of those in charge of executing critical elements of the business.<br />
Whilst every issue you highlight are absolutely important, its amazing how people &#8216;get it&#8217; when you show them how this improves the work they signed up to do.</p>
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		<title>By: ceciiil</title>
		<link>http://gigaom.com/2011/02/09/5-reasons-why-corporate-social-tools-fail/#comment-589862</link>
		<dc:creator><![CDATA[ceciiil]]></dc:creator>
		<pubDate>Thu, 10 Feb 2011 19:10:39 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=295382#comment-589862</guid>
		<description><![CDATA[Lack of vision (which brings us back to the leadership issue).

If no one-one explains clearly why we are using these tools, how it aligns with the corporate strategy and which problems these tools aim to address then there won&#039;t be any miracle.]]></description>
		<content:encoded><![CDATA[<p>Lack of vision (which brings us back to the leadership issue).</p>
<p>If no one-one explains clearly why we are using these tools, how it aligns with the corporate strategy and which problems these tools aim to address then there won&#8217;t be any miracle.</p>
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		<title>By: Samuel Driessen</title>
		<link>http://gigaom.com/2011/02/09/5-reasons-why-corporate-social-tools-fail/#comment-589721</link>
		<dc:creator><![CDATA[Samuel Driessen]]></dc:creator>
		<pubDate>Thu, 10 Feb 2011 15:39:05 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=295382#comment-589721</guid>
		<description><![CDATA[Good post! Agree with all of them. Another one (or modification of nr 3) is: People need to be trained. True. However this is not only training them to use/understand the new social tool. But also to understand the tool related to the tools they already are using, like email. What type of information/communication process will social tools support and what will be support by other tools or interactions?
And another issue is: too high expectations of social media. &quot;Social media will instantly change our culture or way of working/communicating.&quot; Not true. Social media need to be cultivated, participation doesn&#039;t grow by itself (usually).]]></description>
		<content:encoded><![CDATA[<p>Good post! Agree with all of them. Another one (or modification of nr 3) is: People need to be trained. True. However this is not only training them to use/understand the new social tool. But also to understand the tool related to the tools they already are using, like email. What type of information/communication process will social tools support and what will be support by other tools or interactions?<br />
And another issue is: too high expectations of social media. &#8220;Social media will instantly change our culture or way of working/communicating.&#8221; Not true. Social media need to be cultivated, participation doesn&#8217;t grow by itself (usually).</p>
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