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	<title>Comments on: How Twitter Won the Super Bowl</title>
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		<title>By: Oscar Monetizes the Two-Screen Experience, But Is It Too Soon?: Online Video News &#171;</title>
		<link>http://gigaom.com/2011/02/07/how-twitter-won-the-super-bowl/#comment-600005</link>
		<dc:creator><![CDATA[Oscar Monetizes the Two-Screen Experience, But Is It Too Soon?: Online Video News &#171;]]></dc:creator>
		<pubDate>Thu, 24 Feb 2011 19:36:35 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=294778#comment-600005</guid>
		<description><![CDATA[[...] thanks to the use of multiple screens &#8212; the most recent example being the Super Bowl, where social media engagement helped lead to the game&#8217;s highest ratings since [...]]]></description>
		<content:encoded><![CDATA[<p>[...] thanks to the use of multiple screens &#8212; the most recent example being the Super Bowl, where social media engagement helped lead to the game&#8217;s highest ratings since [...]</p>
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		<title>By: modelmotion</title>
		<link>http://gigaom.com/2011/02/07/how-twitter-won-the-super-bowl/#comment-588863</link>
		<dc:creator><![CDATA[modelmotion]]></dc:creator>
		<pubDate>Wed, 09 Feb 2011 05:14:31 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=294778#comment-588863</guid>
		<description><![CDATA[Interesting observations.....]]></description>
		<content:encoded><![CDATA[<p>Interesting observations&#8230;..</p>
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		<title>By: Jason Faber</title>
		<link>http://gigaom.com/2011/02/07/how-twitter-won-the-super-bowl/#comment-588636</link>
		<dc:creator><![CDATA[Jason Faber]]></dc:creator>
		<pubDate>Tue, 08 Feb 2011 19:41:46 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=294778#comment-588636</guid>
		<description><![CDATA[Great post Janko! 

I agree, this year&#039;s Super Bowl was all about Social Media. From the immense amount of traffic on Twitter to television ads for LivingSocial, Groupon and Chatter.com, it was everywhere. But I think that Facebook won this year. They didn&#039;t have to spend a dime, and every second commercial was encouraging viewers to like, visit or find them on Facebook. Easy publicity for Facebook.

I actually wrote a very similar blog post yesterday titled &quot;How Facebook Won The Super Bowl&quot;. Check out why I think that Facebook was the real winner on the day.

http://www.webfuel.ca/facebook-won-super-bowl

Jason]]></description>
		<content:encoded><![CDATA[<p>Great post Janko! </p>
<p>I agree, this year&#8217;s Super Bowl was all about Social Media. From the immense amount of traffic on Twitter to television ads for LivingSocial, Groupon and Chatter.com, it was everywhere. But I think that Facebook won this year. They didn&#8217;t have to spend a dime, and every second commercial was encouraging viewers to like, visit or find them on Facebook. Easy publicity for Facebook.</p>
<p>I actually wrote a very similar blog post yesterday titled &#8220;How Facebook Won The Super Bowl&#8221;. Check out why I think that Facebook was the real winner on the day.</p>
<p><a href="http://www.webfuel.ca/facebook-won-super-bowl" rel="nofollow">http://www.webfuel.ca/facebook-won-super-bowl</a></p>
<p>Jason</p>
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		<title>By: Le Stream 173 &#8211; Le tronc d’arbre mort depuis 8ans de mon voisin &#171; Yan Theriault &#8211; Le Web-Envahisseur</title>
		<link>http://gigaom.com/2011/02/07/how-twitter-won-the-super-bowl/#comment-588530</link>
		<dc:creator><![CDATA[Le Stream 173 &#8211; Le tronc d’arbre mort depuis 8ans de mon voisin &#171; Yan Theriault &#8211; Le Web-Envahisseur]]></dc:creator>
		<pubDate>Tue, 08 Feb 2011 16:25:21 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=294778#comment-588530</guid>
		<description><![CDATA[[...] Linfluence de Twitter sur le Super Bowl- La pub Chevy, la pub Motorola- Le Malawi- La pensée du jour&#8230;- Envoyez les expressions de [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Linfluence de Twitter sur le Super Bowl- La pub Chevy, la pub Motorola- Le Malawi- La pensée du jour&#8230;- Envoyez les expressions de [...]</p>
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		<title>By: Liz</title>
		<link>http://gigaom.com/2011/02/07/how-twitter-won-the-super-bowl/#comment-588262</link>
		<dc:creator><![CDATA[Liz]]></dc:creator>
		<pubDate>Tue, 08 Feb 2011 00:38:05 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=294778#comment-588262</guid>
		<description><![CDATA[Actually Britney Spears was a bigger trend this week that the Super Bowl, in terms of trend duration and position on the Top 10. That is combining all trends involving the preshow, the game, the halftime show, all Super Bowl ads, mentions of the NFL Hall of Fame, hell, throw in Animal Planet&#039;s Puppy Bowl. Britney Spears was still bigger than all of them combined.]]></description>
		<content:encoded><![CDATA[<p>Actually Britney Spears was a bigger trend this week that the Super Bowl, in terms of trend duration and position on the Top 10. That is combining all trends involving the preshow, the game, the halftime show, all Super Bowl ads, mentions of the NFL Hall of Fame, hell, throw in Animal Planet&#8217;s Puppy Bowl. Britney Spears was still bigger than all of them combined.</p>
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