Today on the Net: NBC explains why it fired the leaker of an old Today Show clip, TiVo wants to help brands measure the effectiveness of their ads for free, and execs are all huffy over Viacom’s deal this week with Hulu.

NBC: Here’s Why We Fired the Today Show YouTube Leaker; a staffer who uploaded an embarrassing old Today Show clip was let go today, and NBC isn’t ashamed to admit why. (Media Memo)

TiVo Offers Free Insight Into TV Ad Effectiveness; TiVo is offering a free tool called Ad Scorecard which offers companies insight into the effectiveness of their brands’ advertising. (CNet)

Viacom’s Hulu Deal Stirs Discontent In Cable Industry; the deal is potential problematic for Viacom’s affiliate relationships, one exec says. (Wall Street Journal)

YouTube Attempts To Extend Life Of Super Bowl Commercials: Will Brands Take Notice? YouTube’s Ad Blitz program aims to prove that a combined online and TV ad buy is better than just TV alone. (Reel SEO)

Online Video: Will Subscriptions or Ads Win the Day? In MusicWeek’s analysis, it might come down to premium content. (MusicWeek)

Tremor Media Acquires Mobile Video Ad Platform Transpera; the platform enables the distribution and monetization of web video for mobile. (TechCrunch)

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