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Summary:

Comcast (NSDQ: CMCSA) cable subs with iPads or iPhones and the Xfinity TV app are now part of the (some) TV Everywhere club. The TV show and…

Comcast Xfinity TV Play Now

Comcast (NSDQ: CMCSA) cable subs with iPads or iPhones and the Xfinity TV app are now part of the (some) TV Everywhere club. The TV show and movie library is limited to some offerings from 10 cable networks for now but will increase with deals like the one announced Tuesday with Turner Broadcasting.

Comcast plans to offer nearly 3,000 hours of video on demand via iOS and eventually Android-based tablets.

The update released Tuesday works as promised on the iPad, adding on-demand streaming over Wi-Fi to the channel guide-DVR management app Comcast released in November. It can be a little confusing at first since the instinct is to pick “on demand” when the option the user needs is “play now” but it’s fairly straightforward after that.

The featured TV choices are all from HBO, Showtime and TNT, including the Jan. 29 episode of Big Love . The number of episodes varies — five episodes of The Closer, two of Leverage, 12 from Boardwalk Empire. Featured movies are from Encore, MoviePlex, and HBO — some with gold keys signaling a premium network.Other networks at launch: Turner’s TBS and Cartoon Network, BBC America, Starz, and Cinemax. No NBC Universal (NYSE: GE) networks.

Authentication lives up to promises. I set this up several months ago in a Comcast household, anticipating this moment, and once it checked the account, repeat uses were seamless. (To be clear, I’m hundreds of miles away from that household now, testing the out-of-home access in a non-Comcast area.) Viewing isn’t instant on, taking 30-45 seconds to load on a home Wi-Fi connection. The quality for the few minutes I could spend on The Closer and Butch Cassidy and the Sundance Kid (I couldn’t resist) was good with no buffering issues, although the opening scenes of the movie were almost too dark to see at times. Fast forwarding worked fine, as did the 30-second back button — again, not instant, but quick.

It’s no Netflix (NSDQ: NFLX) when it comes to movie depth — or Hulu for next-day access to current TV — but it extends the value of a cable subscription, which is what Comcast set out to do.

It’s also an achievement in another area: speed to market. No, it’s not as fast as a startup might move but it’s a heck of a lot more nimble than the usual cable company pace.

  1. Sacramentobowlwatcher Wednesday, February 2, 2011

    Um, this isn’t TV Everywhere–it’s still just TV in your home. Idiots.

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    1. Staci D. Kramer Wednesday, February 2, 2011

      Um, not it’s not just TV in your house although it can be used that way and
      probably will be a lot. It’s portable across the U.S. and available through
      any ISP as long as the device is correctly linked to the Comcast cable
      account. The authentication feature works — I tested it hundreds of miles
      away from the home account in an area that isn’t served by Comcast.

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    2. Why is it “still just TV in your home” if I can watch anywhere I can bring my iPad, including at work or on the go?

      Why are the writers “idiots”? It would seem that you’re the one who misunderstood the article.

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  2. Any word on the roll out of streaming live channels in a sub’s home?

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  3. I agree I don’t think this should be called “TV Everywhere”. Yes it would be nice to be able to watch TV on my iPad or iPhone but at the same tame if I have to be connected to my home network then I can just as easily watch it on my 55′ LCD. Now the DISH Network option bring true TV Everywhere is where it’s at, this weekend we took a trip to the in-laws which is a good hour drive and got caught in a blizzard, normally I would have missed all of my shows but with the TV Everywhere app with DISH I was able to watch all the TV I could at home while my mother in-law had her TV the antique roadshow. Also as an employee I know this feature will not cost DISH Network customers anything on their monthly bill.

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    1. Staci D. Kramer Thursday, February 3, 2011

      I could swear I’ve already stated this clearly but just in case it isn’t
      getting through: You don’t have to be connected to your home network to
      access Comcast’s Play Now. An authenticated account will allow access
      through any ISP anywhere in the US.

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  4. I’m sorry for the confusion, I meant live TV on the iPad.

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    1. Staci D. Kramer Thursday, February 3, 2011

      No specific time yet but it’s in the roadmap.

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