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Summary:

Salesforce bought social productivity app maker Manymoon today in another push toward social collaboration. The acquisition gives Salesforce the top app in Google’s Apps Marketplace and a popular product for businesses looking to enhance existing tools for better collaboration and sharing.

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Salesforce bought social productivity app maker Manymoon Tuesday in another push toward social collaboration. The acquisition gives Salesforce the top app in Google Apps Marketplace and a popular product for businesses looking to enhance existing tools for better collaboration and sharing.

The terms of the deal were not disclosed. Manymoon said it will operate as a separate unit and will continue to offer its free and premium products to clients. It also plans on developing new features. Manymoon said Salesforce will help it grow by assisting with scalability, security, performance and support. In addition to the Google Apps platform, Manymoon is available through LinkedIn and the Chrome Web App Store. Manymoon said it has 50,000 businesses using its software with 1,000 signing up each week.

The Manymoon pick-up underscores Salesforce’s emphasis on social collaboration. The company on Monday launched Chatter.com, its Facebook-like enterprise social platform. It also invested $4 million today in Seesmic, which develops applications that monitor social networks across mobile devices.

Marc Benioff, CEO and founder of Salesforce, recently spoke at the GigaOM Net:Work conference talking about the power of social tools in enterprise, which he said have the ability to flatten hierarchies and democratize companies. The move to social is part of a larger push toward Benioff’s vision of Cloud 2, which he said encompasses cloud computing, social networking and mobile. With all the talk around social, Benioff is showing this week that he’s putting his money where his mouth is.

Related content from GigaOM Pro (sub. req.):

  1. Yes, SalesForce’s acquisition of Manymoon points to the growing importance of social collaboration, but why? In this age of information overload, businesses are losing billions of dollars each year in lost productivity so this acquisition can also be viewed as an acknowledgment by Salesforce of the growing importance of Web-based tools for enhancing productivity in the workplace.

    There’s a number of productivity software purveyors out there doing similar things to Manymoon. They are either focusing on collaboration solutions that are project or document-centric (such as Basecamp and Manymoon) or on people-centric communications and tasks (such as Cohuman).

    The space seems to be heating up. Earlier this week, Cohuman, a task-based Web service that enhances team communications so that people can easily create and share tasks and documents, announced it had raised $600K in Angel funding.

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