Summary:

»  Facebook’s ad rates were up in 2010, but click-throughs were actually down versus the year before. A Webtrends report looked at…

Morning Lowdown
photo: Corbis / Patricia Curi

»  Facebook’s ad rates were up in 2010, but click-throughs were actually down versus the year before. A Webtrends report looked at more than 11,000 campaigns on Facebook in an attempt to devise benchmarks for ads on the social net. The average click-through rate for Facebook ads in 2009 was 0.063 percent and 0.051 percent in ’09 — half as much as the industry standard of .1 percent. [Mashable]

»  AOL (NYSE: AOL) is working with reality show impresario Mark Burnett to product a series of comedic video shorts based on… CliffsNotes. [Mediapost]

»  Digital agencies are hiring again. But now, the problem is a paucity of qualified candidates. [ClickZ]

»  There was an “undeniable feeling of transition of power from music’s old guard to its digital avant garde” at the music industry conference Midem in Cannes. While change was in the air, it was also becoming clearer that digital would not be able to offset the losses and bring the record business back to its heady, hedonistic times at any point in the near future. [The Guardian]

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