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Mark Cuban, the Dallas Mavericks owner, has invested an undisclosed amount in Revision3. Cuban is a serial investor; he’s backed Superfeedr,…

Mark Cuban At NBA All Star Game 2010 (horizontal)
photo: Flickr / Staci D. Kramer

Mark Cuban, the Dallas Mavericks owner, has invested an undisclosed amount in Revision3. Cuban is a serial investor; he’s backed Superfeedr, SlideShare, BlueCava, and SMaSh in the past. Still, as AllThingsD‘s Peter Kafka points out, the investment in Revision3, which produces a line-up of online video shows, is striking in that Cuban has scoffed at the potential of online video to upset the TV business in the past.

Cuban, however, tells Kafka that he is investing in the company because of the potential for Revision3′s online shows to carry over onto TV.

Revision3 disclosed that Cuban had invested in the company in an update on its overall performance. The company says it was profitable during the fourth quarter and revenue increased 80 percent year-over-year in 2010.

The company, which was started by Digg co-founders Jay Adelson and Kevin Rose, had already raised at least $9 million in funding from backers including Greylock Partners and Marc Andreessen.

  1. It’s interesting, the promise of UGC carrying across to mainstream media has been there for years, but it never seems to have really taken hold. In fact I read that 90%+ of the video content consumed online is professionally produced.

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