Comments on: Mobile Rich Media Ads Getting Clicks & Eyeballs

By: Smartphones are Local Search and Shopping Devices: Tech News and Analysis «

Smartphones are Local Search and Shopping Devices: Tech News and Analysis « — Tue, 26 Apr 2011 21:17:26 +0000

[...] For advertisers, the smartphone is providing a new chance to reach users who are often ignoring online ads. Seventy-one percent of users conducted a search based on an ad exposure and 82 percent notice mobile ads, with half of them taking some kind of action, most often making a purchase (49 percent) or visiting a website (35 percent). This is consistent with what I’ve been hearing from mobile ad executives, who say mobile ads are a new opportunity because they’re more effective and memorable, particularly more rich mobile ads. [...]

By: Medialets Launches Muse For Self Serve Rich Media Mobile Ads: Tech News and Analysis «

Tue, 26 Apr 2011 12:01:00 +0000

[...] media ads, as we’ve discussed before, have better engagement than basic mobile banner ads, in large part because they hold people’s attention through images, animation, videos and [...]

By: AdMob Releases Windows Phone 7 SDK, Expands HTML5 Support: Tech News and Analysis «

Tue, 15 Mar 2011 19:14:07 +0000

[...] media ads are still a small part of the mobile ad mix but they’re capturing significant interest because they boast a lot of interactivity with users. A recent Volvo campaign by AdMob found multi-media ads led to almost a 10x improvement in [...]

By: Dean Castle

Dean Castle — Wed, 02 Feb 2011 16:06:41 +0000

This has me somewhat perplexed. I wonder if it’s because it’s a new advertising platform and will go away quickly as users adjust, especially considering bandwidth usage. Like zerocool and fan suggest, limited bandwidth should make users worried and a little ticked.

By: fan

fan — Mon, 31 Jan 2011 20:15:10 +0000

This is exactly what people do not need. Bandwidth is already limited. Further why pay gobs of money for a device and the service only to be harrassed by advertisements I do not want. I already have limited time, and my mobile experience should not be interupted with more advertising. Leave me alone, I want privacy and control over my “social” sphere.

By: zerocool

zerocool — Mon, 31 Jan 2011 17:01:02 +0000

“…rich media ads are a win for both publishers and advertisers.”

However, they are a loss to the end consumer as the costs of delivering these “rich media”, mobile ads will be passed on to them. Given the high cost and limited amount of mobile bandwidth (especially in the US), I sense a potential backlash.