Summary:

»  eBay (NSDQ: EBAY) is enlisting display specialist Triad Retail Media to help manage its online advertising. Tampa-based Triad w…

Morning Lowdown
photo: Corbis / Patricia Curi

»  eBay (NSDQ: EBAY) is enlisting display specialist Triad Retail Media to help manage its online advertising. Tampa-based Triad will assist eBay in selling its website ads as well as for its eBay Motors property. [St. Petersburg Times, Dow Jones]

»  Mark Zuckerberg will probably never host Saturday Night Live based on his awkward appearance opening the show this weekend, but he’s a pretty good sport for sharing some screen time with Jesse Eisenberg, who played him in the Oscar-nominated The Social Network, and SNL [Hulu, Network Effect]

»  More than ever, the Super Bowl is an online advertising event for marketers, not just an expensive TV-based one. It helps that building buzz online is vastly cheaper than a $3 million 30-second spot. Of course, the first dot-com boom brought many digital marketers to the big game as several hoped that the attention from TV would rub off online. Daily deals site Groupon is making a big bet on the broadcast at a particularly critical time for the company. [AdAge, Adweek]

»  It’s likely that the NYT will unveil its metered paywall plans during its Q4 earnings report on Thursday. So, more than ever, the debate over paywalls is likely to seem a bit louder this week. Matt Shanahan, svp, strategy, Scout Analytics, thinks the idea of paywalls is a red herring. “The challenge is they’ve got to fix their online advertising model, and the quality of online advertising is just not that great.” [Mediaweek]

»  Yahoo (NSDQ: YHOO) is delivering one million daily video views of “The Fast Fix,” 60-second stream that focuses on Beltway news featuring the Washington Post’s Chris Cillizza, who also authors the paper’s insider blog The Fix. [Beet.tv]

»  Subscription-based news aggregator Ongo’s debuted this past week with support from the NYT, Gannett (NYSE: GCI) and Washington Post (NYSE: WPO). Frédéric Filloux is not too impressed with the layout, the price and what he believes is the “minimal involvement” of its newspaper partners, which he finds analogous to indifferent philanthropists donating broken toys to poor children. [Frédéric Filloux Monday Note]

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