Summary:

»  “Rupert Murdoch has to succeed,” declared WPP CEO Martin Sorrell at the Natpe conference. He was was specifically referring the…

Morning Lowdown
photo: Corbis / Patricia Curi

»  “Rupert Murdoch has to succeed,” declared WPP CEO Martin Sorrell at the Natpe conference. He was was specifically referring the necessity of pay models for content as the dominate revenue stream. Why does an ad man favor that over ad support. Because it’s incredibly difficult for the major, premium content creators to continue to serve as a foundation for big branding campaigns that large agencies depend on. [Mediapost]

»  A unpaid labor issues blogger for The Huffington Post was dismissed for using his media credentials to stage a protest and for sharing his press pass with a union official. While the blogger feels HuffPost is turning its back on “controversy” and “edginess,” it looks like the site is trying to install more traditional standards as it continues to grow. [MediaShift]

»  JPMorgan Chase is still Gannett’s largest shareholder. It just owns a little less now that it decided to reduce its stake in the company to 8.9 percent, down from 10.2 percent at the end of April. The number of Gannett (NYSE: GCI) shares it holds is down to 21.4 million. Gannett continues to be profitable thanks in large part to cost-cutting, while the ad recovery has reduced its print revenue declines. The McLean, VA-based publisher reports its Q4 earnings on Monday. [AP]

»  Facebook members, get ready to revolt over this one: the social net has launched “Sponsored Stories,” which highlights and then promotes highlights that mention a marketer. (Example: “I’m at Starbucks” was once an admission of that you didn’t have anywhere else to get internet access, now it’s an ad.) Of course, it’s also “a way for marketers to sponsor activities that happen throughout the News Feed,” Facebook Product Marketing Lead Jim Squires. [Mashable]

»  Keith who? Monday night’s MSNBC (NYSE: GE) primetime saw its ratings rise on its first night without Olbermann. [NYT MediaDecoder]

»  MTV’s controversial and “gritty” teen series, Skins, has been having some trouble with skittish fast food advertisers lately, but movie studios are rushing in to fill the void with their ads. Roughly 16 spots for upcoming releases ran during the five commercial pods on Monday, including Dream Works (I Am Number Four), Screen Gems (The Roommate), Paramount Pictures (No Strings Attached), Columbia Pictures (Just Go With It) and New Line (The Mechanic). Mediaweek

By David Kaplan

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