Summary:

After months of planning, Nielsen Holdings N.V. (“The Nielsen Company”) has priced its initial public offering of 71,428,572 shares of its c…

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photo: Corbis / James Leynse

After months of planning, Nielsen Holdings N.V. (“The Nielsen Company”) has priced its initial public offering of 71,428,572 shares of its common stock at $23.00 per share. The pricing comes as Demand Media increased the price of its IPO at $17 from the $14- to $16 range it previously was aiming for.

The audience measurement company’s shares of common stock started trading today on the New York Stock Exchange under the ticker symbol “NLSN.”

Nielsen has also priced a bond offering of $250 million which will be transferred into convertible shares of common stock on February 1, 2013. The bonds will carry an interest at a rate of 6.25 percent annually.

Although there was a lot of talk about IPOs this past year, it was all mostly talk and then pulling back. In its analysis of the 2010 media deals marketplace, Petsky Prunier counted only 18. Demand Media was the most prominent among new media companies, and the release of its financial information related to the strength of its business last fall contained a good deal of warnings for investors.

Meanwhile, Hulu has held off on its plans to issue an IPO, while Everyday Health canceled its planned filing in November. Nevertheless, the media economy has been looking more and more stable, so it’s reasonable to assume that there will be a lot more plans for IPOs in the space coming over the next few months. Release

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