The Daily, still on track to launch in the next few weeks, will surprise people with its “depth and quality,” James Murdoch told DLD attende…

James Murdoch

The Daily, still on track to launch in the next few weeks, will surprise people with its “depth and quality,” James Murdoch told DLD attendees. He talked up the 99-cent weekly subscription as a “very good price that makes sense.” But, he admits, no one really knows what will work for the News Corp (NSDQ: NWS). iPad publication. (More on UK pay efforts here.)

“The pricing models for apps and paid journalism in general is developing,” says Murdoch, including whether or not to bundle with things, offer packages or tiers. But it has to be “super simple, easy as possible, and a great value for customers.”

How many customers does The Daily need? “We’d like to see quite a lot of customers but we don’t know the pace of it. A weekly subscription is a very different animal. … We have high hopes for it in the U.S. marketplace.”

Bild‘s Kai Diekmann, the interviewer, mentioned finding out on a recent visit to The Daily’s offices in New York that it has 126 people on staff already.

Google: Murdoch said the mood has changed when it comes to discussions with Google (NSDQ: GOOG), where issues like compensation that weren’t on the table 18 months ago are in play now. “The conversation today are more constructive. Whether it comes to a good conclusion, we’re not sure yet. Maybe it doesn’t work.”

Either way, there’s more competition. “The good news is there’s enough out there where you do a have a competitive dynamic about different models.” And sounding a familiar Murdoch refrain: “We need publishers to assert the value of the copyrights more in general.”

The video covers much more News Corp. ground.

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  1. will be interesting to see how this plays out.

  2. Maybe enough clueless people will actually pay for news to keep this company in business. I highly doubt it.

  3. What is the Daily?

  4. Kazimir Strassman Tuesday, January 25, 2011

    The old bugger is so out of touch it’s embarrassing! Epic Fail!

  5. You do get what you pay for, and as with most of the internet content freely available you must expect nothing.
    With this, if a publication seems too partisan or bombastic the subscribers can in effect vote with their credit card.This seems like a reasonable start, will be very interesting to see how it goes.

  6. I wouldn’t pay for a Murdoch publication. I would pay for a Bloomberg.

  7. Why pay for the cow?

  8. james murdoch has clearly earned a seat at the table of potential successors for rupert, and he is equally clear the one to beat (sorry lachlan and other News Corp execs). articulate. smart. engaging with Kai (Bild) throughout this conversation.

    i like his grasp of News Corp’s businesses around the world, and the business environments with respect to political, business, and consumer landscapes. impressive.

  9. Without ads it will work.

  10. $52 for read online? Too many options, really dumb idea, especially in this economic climate. Will he drop all the ads? I refuse to watch news videos because of the :30 ads preceding the news video…don’t watch on TV – why would I watch on the web?

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