Summary:

Today on the Internet: MTV discusses its social media strategy for the show Skins; Boxee considers subsidized deals to compete with Apple; and a new upgrade of RealPlayer for Android comes out, based on user feedback.

MTV Aims For Social Media Hit First, TV After. To promote the American remake of Skins, MTV started its social media campaign four months ago. (Lost Remote)

Boxee May Go to Subsidized Deals to Compete With Apple TV. Founder Avner Ronen also says that the $200 Boxee Box was “way too expensive.” (Electronista)

RealPlayer for Android Upgrade Now Available. The new version, available for free, is based entirely on over a thousand pieces of user feedback. (RealNetworks)

iPad: Just Another ‘Free Internet Appliance’? Research shows that iPad users are choosing ad-supported content over pay content. (Paid Content)

Netflix Spends 20 Times More on Postage Than Bandwidth. Netflix COO Ted Sarandos told the Hollywood Reporter that it currently costs Netflix up to $1 per DVD mailed roundtrip. (Digital Society)

For Hollywood, It Was a Tough 2010. Media sales and theater tickets all declined last year. (LA Times)

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