Summary:

»  Troubled video renter Blockbuster (NYSE: BBI) is asking lenders for more cash. [WSJ]

»  Facebook took in $1.86 billi…

Morning Lowdown
photo: Corbis / Patricia Curi

»  Troubled video renter Blockbuster (NYSE: BBI) is asking lenders for more cash. [WSJ]

»  Facebook took in $1.86 billion in worldwide ad revenue in 2010, which eMarketer says was an 86 percent increase over the company’s estimated ’09 take. About $1.21 billion, was earned inside the U.S. Perhaps the most notable data point: 60 percent ($1.12 billion) was brought in from smaller companies, the kind likely to be using self-serve tools rather than being handled by one of the large media agencies. [AdAge]

»  Steve Brill’s Journalism Online paid content initiative has produced some research that aims to prove that, on average, ad sales and traffic are not drastically cut when a newspaper’s readers are asked to pay for access. Still, the claim is based on Journalism Online’s small sample size of roughly two dozen mostly small- and medium-size papers. So this isn’t a last word by any means. [NYT]

»  “Sponsored tweets” are still considered a bit controversial, and is viewed as a shady form of celebrity endorsement. And that’s probably why news outlets like Time (NYSE: TWX) and The Austin-American Statesman have shied away from them. [Poynter]

»  … But maybe news organizations should embrace the idea of “corrected tweets,” especially in light of the early, mistaken reports that Arizona Rep. Gabrielle Giffords had died after being shot. [Regret the Error via Mediagazer]

»  There’s so much to watch on TV these days — so much so, it’s even tough to catch up on missed shows on Hulu. So the streaming video site has come up with The Morning Show, highlights from the night before. [MediaMemo]

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