Summary:

»  Rupert Murdoch’s long awaited “iPad newspaper” has a name — The Daily — and Poynter’s Damon Kiesow got a first look by checki…

Morning Lowdown
photo: Corbis / Patricia Curi

»  Rupert Murdoch’s long awaited “iPad newspaper” has a name — The Daily — and Poynter’s Damon Kiesow got a first look by checking out the source code of the “coming soon” website. Despite being tablet-centric, users who don’t want to pay the $4.25 monthly subscription may still have some free access to content, as the The Daily appears to have sharing features for Facebook and Twitter. [Poynter]

»  More and more publishers rely on Facebook and Twitter for a great deal of their traffic. But the NYTimes.com gets its traffic the old-fashioned way, as on any given day, 50- to 60 percent of its visitors go straight to the homepage. One more reason for the newspaper to be confident as the world waits for the curtain to rise on its metered paywall. [MediaShift]

»  Online ad targeting’s version of the “Good Housekeeping seal,” The Better Advertising Project, has rebranded the company as Evidon (evidently, this is supposed to evoke the word “evident”). It’s also signed a big deal with Publicis Groupe’s digital hub VivaKi. [Release, Adexchanger]

»  Scott Kurnit’s AdKeeper has raised a whopping $35 million in its latest funding round, but the service, which lets consumers save online ads as if they were clipping coupons, is delaying its launch by a month. [Mashable]

»  The media business is awash in metrics. Ken Doctor has narrowed down a bit to about a dozen benchmarks news organizations should pay attention to. Among them: how much are outlets getting for their iPad ads, how many users will pay for online access, how good are the margins for media companies integrated marketing businesses? Newsonomics

»  Things sure are tense in AOL’s “Tech Town” these days. This week, Techcrunch’s Mike Arrington laid into AOL sibling tech site Engadget for buying Google (NSDQ: GOOG) Ads to juice traffic. He then appeared to slam his parent for not suing a site called SalesCrunch for copyright infringement, though Arrington said he was clearly aiming his ire at the offending company, not AOL (NYSE: AOL). Either way, its all minor headache for AOL. [Business Insider]

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