Summary:

»  The day after laying off 47 percent of his staff, MySpace CEO Mike Jones told the rest the social net-turned-social-entertainme…

Morning Lowdown
photo: Corbis / Patricia Curi

»  The day after laying off 47 percent of his staff, MySpace CEO Mike Jones told the rest the social net-turned-social-entertainment site is exploring options including a sale or spinoff. That comes months after News Corp (NSDQ: NWS). COO Chase Carey said a sale or partnership could be a solution for the company’s MySpace quandary but this is the first admission that the options are in play. How did MySpace get here? Check out our timeline Charting MySpace From Hot To Not. [Bloomberg]

»  As the world awaits the announcement heralding the NYTImes.com’s paywall, the newspaper’s iPad app is nearing 1.5 million downloads since being introduced in April. The app was overhauled in October in preparation for the digital meter. [Beet.tv]

»  YouTube’s starting to add thousands of pre-rolls to music videos on its Android system in hopes of driving more revenue from the service. However it won’t be running these ads on the iPhone. That could be a big part of the site’s mobile traffic, which mocoNews’ Ingrid Lunden noted earlier that online video site today said that mobile viewing of its videos is now up to 200 million views a day-a three-fold increase in 2010. [MediaMemo]

»  Amazon (NSDQ: AMZN) has already made life tough for physical booksellers. But it’s new author-friendly tools may diminish the power of publishers. [Techcrunch]

»  IDG, publisher of tech mags Computerworld, MacWorld and PCWorld, is prepping its own private ad exchange consisting of 450 tech-focused websites into which a select group of advertisers will be able to buy advertising. The private exchange, called TechMediaExchange.com, will launch in February and represent 90 million unique viewers and a billion impressions. [AdAge]

»  Microsoft (NSDQ: MSFT) is continuing its outreach to ad agencies, in hopes of repairing what’s been a complicated relationship the past few years. [ClickZ]

»  The Columbia Journalism Review has created the News Frontier Database, which is “a searchable, living, and ongoing documentation of digital news outlets across the country.” The database will scan originally reported profiles and provide extensive data sets on each outlet as way of aggregating information on particular subjects. [CJR via Romenesko]

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By David Kaplan

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