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Summary:

The Mac App Store saw over 1 million downloads in its first day of availability. That’s a terrific number, but pinning down the effect it’s had for individual developers is a little trickier. Evernote, at least, had tremendous success on launch day.

macappstoreeffect

The Mac App Store saw over 1 million downloads in its first day of availability. That’s a terrific number, but pinning down the effect it’s had for individual developers is a little trickier. Virtual notebook and productivity software Evernote‘s experience sheds a little light on what that success has meant for some apps.

A graph of new Evernote users since New Year’s Day tells a much better story than words ever could. In the chart below (from Evernote’s blog), each column represents the number of new users per hour, beginning at midnight on Jan. 1. The red portion shows new users coming from the Evernote Mac client. The massive spike is where the Mac App Store launched.

Since the App Store launch, more than half of new users are coming from the Mac client. And that’s only new users. Evernote says it’s seen 90,000 client downloads between store launch and midnight Jan. 7, but many of those users already had an existing Evernote registration. Evernote CEO Phil Libin had this to say about his product’s success in the Mac App Store:

“It’s a very big deal [...] We initially thought that since so much of our user base was coming from mobile, that was the key distribution platform. But maybe it isn’t mobile that’s important, maybe it’s the well-designed app store.”

In the future, as adoption increases and the App Store trickles out beyond early adopters to the general public, Libin sees the Mac App Store as easily becoming the default way to get software onto the Mac. He predicts that we could eventually see 95 percent of all Mac software distributed this way in near future, and that eventually there might be no longer be any reason to offer direct downloads via the web at all. Overall, this is very promising news for developers eager to reach broader audiences.

Related content from GigaOM Pro (sub req’d):

  1. Also Kevin Rose did a massive endorsement of Evernote on the Diggnation show recently. And it’s compared to Things ..it’s Free

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  2. Contrary to Apple’s own software and Rapidweaver, Evernote does NOT recognize in the AppStore that it is already installed on my Mac. I deleted my Evernote installation and reinstalled it from the AppStore. That makes me question the 90k client downloads number. Not sure Evernote could break them down between downloads and reinstalls…

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    1. I think the big number is new registrations – sure, lots of downloads, but registrations is where the fun is at for them, I imagine.

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  3. Are Mac users with Evernote accounts just now downloading the Mac app because they weren’t bright enough to DL from Evernote? Because they’re too anal to DL something that doesn’t come from the mothership? Or are the all like Veit and doing a delete and reinstall….. which I don’t understand the reasoning behind?

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  4. Mainstreethost Friday, January 7, 2011

    They want you to download it from AppStore, it will run better too. mainstreethost

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    1. Why would it run better depending on where you DL from? Did they change the code for the App Store version and not for the DL from their site?

      Color me confused….

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  5. [...] In the future, as adoption increases and the App Store trickles out beyond early adopters to the general public, Libin sees the Mac App Store as easily becoming the default way to get software onto the Mac. He predicts that we could eventually see 95 percent of all Mac software distributed this way in near future, and that eventually there might be no longer be any reason to offer direct downloads via the web at all. Overall, this is very promising news for developers eager to reach broader audiences. via gigaom.com [...]

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  6. Evernote free??? Ru high? It’s a SUBSCRIPTION. Since when is payi g a monthly fee to somw company FREE? Troll elsewhere please.

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    1. I’ve been using it for free for a few years now. I have quite a bit of stuff on there too….. You can pay a fee for more features and bandwidth, but they’re hardly twisting your arm.

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  7. It is free or a subscription for more space, etc. I’ve been using it for two years and have never paid them a dime. Get your facts straight.

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  8. I am kind of disappointed so far in the Apps store. I have no doubt about it’s potential: it’s huge. But the first offerings out of the gate seem pretty lack-luster. I’m sure as time goes on and more developers create more content my opinion will change, but for now the Apple Apps store has failed to wow me. Just my $0.02.

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  9. [...] Phil Libin of Evernote predicting that 95% of Mac Apps will be distributed through the App Store in the near future, it’s tough to see the old way [...]

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  10. [...] devices, and as a native desktop application, available for both Mac and Windows machines. The Mac app recently gained a lot of traction thanks to its introduction in the Mac App Store, Apple’s software sales [...]

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