Ford’s first consumer all-electric car, the Ford Focus Electric, will go on sale by the end of 2011, Ford’s Director of Global Electrification, Nancy Gioia, told me in a phone interview on Friday. The automaker, which already announced news about its mobile app at the Consumer Electronics Show on Friday, has been teasing the official unveiling of the Focus EV over the past few days at CES.
Here’s some of the stats you can expect from the Ford Focus EV:
- It has a range of between 80 to 100 miles on average, Gioia said.
- It will be able to charge in 3 to 4 hours with a 240 volt charger.
- It uses lithium ion batteries from LG Chem.
- It will be available in Europe in 2012.
- It has a liquid-cooled battery management system.
Overall it seems like a pretty competitive offer, in comparison to the Nissan LEAF (which has a similar range) and GM’s Volt. But absent from the discussion is price, and Gioia told me that the company hasn’t yet decided on the final pricing but that the Ford Focus EV will be “fully competitive,” with the other EVs on the market. Though, tellingly Gioia added in our discussion on price that the car will have “class leading features,” (which usually means it’s going to be on the higher end of the cost range.)
In particular Gioia was referring to the relatively-short 3 to 4 hour charge time, with a 240 volt outlet. Ford seems to be making a careful effort to make the home charging process convenient and low cost process. Gioia says that it will be working with Best Buy on its home charging service offering, and Best Buy will offer a home EV charging evaluation by its Geek Squad.
Ford says it is also working with Microsoft on a “ value charging feature” provided by Microsoft, which will enable consumers to charge up their vehicles at the lowest rate in conjunction with the local utility.
Gioia tells me that Ford electrified its Focus line because it’s the most popular, and the Focus will be on of five electrified vehicles that will come from Ford by 2013.
For more research on electric cars check out GigaOM Pro (subscription required):
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- Why Microsoft’s Electric Vehicle Deal With Ford Matters