Comments on: Memo to Newspapers: Stop Thinking Like a Portal

By: Lessons from The Atlantic and the Columbus Dispatch « IMT Blog

Lessons from The Atlantic and the Columbus Dispatch « IMT Blog — Mon, 24 Jan 2011 21:04:39 +0000

[...] Stop Thinking Like a Portal is the hard lesson the Columbus Dispatch newspaper in Ohio should learn from its poor handling of the homeless golden voice video that was shot by its reporter and went viral on YouTube thanks to a reader. Few publishers … seem to have really embraced the idea that content can’t be bottled up and locked behind walls any more, and that there is more to be gained by letting it be shared than there is to be lost. [...]

By: withit

withit — Sat, 15 Jan 2011 18:05:24 +0000

They don’t ‘get it’! Employing people who ‘get it’ issin’t the solution – the problem is that the guy at the top of the rung is stifling innovation and slowing everyone else down. So Change has to come from top-down, not keeping relics in lofty positions

By: Motoare Electrice

Motoare Electrice — Mon, 10 Jan 2011 14:29:43 +0000

Maybe one day newspapers will start understanding “the internet”.

By: iip albanjary

iip albanjary — Mon, 10 Jan 2011 06:14:14 +0000

Newspaper should change their old style. That style come from before-internet era.

By: jennasantana

jennasantana — Mon, 10 Jan 2011 01:21:39 +0000

As several people have pointed out, I have a feeling this has much less to do with protecting a copyright, as it does losing 13 million impressions and potential clicks on their webpage’s ads. Not having the foresight to post the video on their own YouTube, they went into, “OH CRAP!” mode and pulled it. Completely understand, but it was much too late.

By: Daniel Honigman

Daniel Honigman — Sun, 09 Jan 2011 22:51:03 +0000

As always, you’re right on, Matthew. (Hope you’re doing well, by the way.)

Releasing the videos on YouTube — with ads included — can be a good additional source of revenue for newspapers.

The ads don’t necessarily have to be YouTube ads, either; Just edit the videos to include the ads at the beginning. This way, once a video goes “viral” (I really hate that term) the news organization can make some money.

By: Christoph Trappe

Christoph Trappe — Sun, 09 Jan 2011 17:17:13 +0000

I could be wrong, but doesn’t YouTube offer revenue possibilities to content owners for their content even if it was uploaded by others?

By: 4loco

4loco — Sun, 09 Jan 2011 08:09:07 +0000

If you believe in what you’re saying, then why does GigaOm have to create a paid-only elitest version called GigaOm Pro?

By: Jon

Jon — Sun, 09 Jan 2011 05:05:01 +0000

The real winner here is RussiaToday, their version of the video is going on 5 million views as of me posting this.

By: Suzette

Suzette — Sun, 09 Jan 2011 02:08:28 +0000

Great point about the VIDEO getting attention, not a print story. Guess that paper has SOME web savvy.