Summary:

»  Having lost the music battle against Apple (NSDQ: AAPL) and iTunes, despite undercutting its rival with deep download discounts…

Morning Lowdown
photo: Corbis / Patricia Curi

»  Having lost the music battle against Apple (NSDQ: AAPL) and iTunes, despite undercutting its rival with deep download discounts, Amazon (NSDQ: AMZN) needs to do something to improve its video business in the face of a challenge from Netflix (NSDQ: NFLX) and others. [WSJ]

»  For the past year, The Huffington Post has been experimenting with different ways of integrating Twitter and Facebook. But this time, it may have gone too far for some readers, as commenters reacted somewhat harshly to its Facebook-powered content recommender. Most of the problems seem to be related to Facebook-hate, while others felt it was unnecessary and a little patronizing. [Huffington Post, RRW]

»  Display ad spending experienced a seasonal dip in Q3, The Rubicon Project said in its quarterly ad market report. At the same time saw more stability than Q2. In its collective measurement of the top 20 publishers, Rubicon found that aggregate spending rose 25 percent on display during the quarter. [Rubicon Project (Subscription required)]

»  It’s still early to find something new to be buzzy about: the latest candidate for either the next Wikipedia or, at the opposite end of the spectrum, Chatroulette, is Quora, the question and answer site. It’s seen a significant traffic spike in recent weeks. The big question is whether or when will the site open itself to search engines: would it boost it further or drive its core users away? [Clickz]

»  Apple doesn’t need to manage a Twitter account or worry about how many “Likes” it has on Facebook. Merely by dint of its nearly magical sway over consumers, six of its brands are judged among the most social in the world, with the iPhone at the top. [Adweek]

»  Yahoo (NSDQ: YHOO) first news blog, The Upshot celebrated its six-month anniversary (hey, who has time to wait a year, right?) this week. So far, after 2,700 blog posts, Andrew Golis, Yahoo’s blog editor, claims the site has generated over 450 million pageviews from 30 million readers each month. [Andrew Golis]

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