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	<title>Comments on: Cisco&#8217;s Videoscape: Ready to Reinvent TV?</title>
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		<title>By: vibhu@cisco</title>
		<link>http://gigaom.com/2011/01/05/cisco-videoscape/#comment-589453</link>
		<dc:creator><![CDATA[vibhu@cisco]]></dc:creator>
		<pubDate>Thu, 10 Feb 2011 04:27:14 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=283342#comment-589453</guid>
		<description><![CDATA[Thanks a lot everyone for your response.]]></description>
		<content:encoded><![CDATA[<p>Thanks a lot everyone for your response.</p>
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	<item>
		<title>By: Cisco to Buy Inlet Technologies for $95 Million: Online Video News &#171;</title>
		<link>http://gigaom.com/2011/01/05/cisco-videoscape/#comment-586373</link>
		<dc:creator><![CDATA[Cisco to Buy Inlet Technologies for $95 Million: Online Video News &#171;]]></dc:creator>
		<pubDate>Fri, 04 Feb 2011 14:22:46 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=283342#comment-586373</guid>
		<description><![CDATA[[...] in the first half of the year, is designed to round out Cisco&#8217;s portfolio as part of its new Videoscape solution, which is aimed at helping service providers enable the integration of broadcast, Internet [...]]]></description>
		<content:encoded><![CDATA[<p>[...] in the first half of the year, is designed to round out Cisco&#8217;s portfolio as part of its new Videoscape solution, which is aimed at helping service providers enable the integration of broadcast, Internet [...]</p>
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	<item>
		<title>By: john@cisco</title>
		<link>http://gigaom.com/2011/01/05/cisco-videoscape/#comment-571050</link>
		<dc:creator><![CDATA[john@cisco]]></dc:creator>
		<pubDate>Fri, 07 Jan 2011 21:44:31 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=283342#comment-571050</guid>
		<description><![CDATA[@kaiserd23, Thank you for sharing your perspective on the Videoscape launch. You are spot-on in seeing the logic behind Cisco involving the Service Provider.  Subscribers typically don’t want more special boxes that can only get certain  content -- second, they want a single easy to use UI to find their content choices. Simplicity is the key . That said, pay-TV providers are positioned very well, given their role, to perform the integration that’s required.]]></description>
		<content:encoded><![CDATA[<p>@kaiserd23, Thank you for sharing your perspective on the Videoscape launch. You are spot-on in seeing the logic behind Cisco involving the Service Provider.  Subscribers typically don’t want more special boxes that can only get certain  content &#8212; second, they want a single easy to use UI to find their content choices. Simplicity is the key . That said, pay-TV providers are positioned very well, given their role, to perform the integration that’s required.</p>
]]></content:encoded>
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	<item>
		<title>By: News from CES 2011 &#171; CableTechTalk</title>
		<link>http://gigaom.com/2011/01/05/cisco-videoscape/#comment-570170</link>
		<dc:creator><![CDATA[News from CES 2011 &#171; CableTechTalk]]></dc:creator>
		<pubDate>Thu, 06 Jan 2011 21:52:51 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=283342#comment-570170</guid>
		<description><![CDATA[[...] more here, here here, and [...]]]></description>
		<content:encoded><![CDATA[<p>[...] more here, here here, and [...]</p>
]]></content:encoded>
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		<title>By: Paul Schneider</title>
		<link>http://gigaom.com/2011/01/05/cisco-videoscape/#comment-570076</link>
		<dc:creator><![CDATA[Paul Schneider]]></dc:creator>
		<pubDate>Thu, 06 Jan 2011 19:00:10 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=283342#comment-570076</guid>
		<description><![CDATA[There&#039;s a precedent for cable embracing the type of architecture that streams video from the cloud to any broadband connected device.  CloudTV from ActiveVideo Networks is up and running in approximately 5 million homes, including systemwide deployment by Cablevision and deployment with Oceanic Time Warner Cable in Hawaii.]]></description>
		<content:encoded><![CDATA[<p>There&#8217;s a precedent for cable embracing the type of architecture that streams video from the cloud to any broadband connected device.  CloudTV from ActiveVideo Networks is up and running in approximately 5 million homes, including systemwide deployment by Cablevision and deployment with Oceanic Time Warner Cable in Hawaii.</p>
]]></content:encoded>
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	<item>
		<title>By: MM</title>
		<link>http://gigaom.com/2011/01/05/cisco-videoscape/#comment-570038</link>
		<dc:creator><![CDATA[MM]]></dc:creator>
		<pubDate>Thu, 06 Jan 2011 18:03:06 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=283342#comment-570038</guid>
		<description><![CDATA[Kinect does this out of the box for 150$. Why would anyone buy expensive Cisco gear?]]></description>
		<content:encoded><![CDATA[<p>Kinect does this out of the box for 150$. Why would anyone buy expensive Cisco gear?</p>
]]></content:encoded>
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		<title>By: arctorzalterego</title>
		<link>http://gigaom.com/2011/01/05/cisco-videoscape/#comment-569801</link>
		<dc:creator><![CDATA[arctorzalterego]]></dc:creator>
		<pubDate>Thu, 06 Jan 2011 13:48:28 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=283342#comment-569801</guid>
		<description><![CDATA[If you think the current TV and cable business is not broken, you haven&#039;t been talking to service providers. They are bleeding customers at an alarming rate, while their costs keep rising to deliver the competing Internet video services that cord-cutters are moving to. They can read the writing on the wall. The easier it becomes to find what you want on Netflix for $15 a month, the fewer people will shell out $100 a month for plain old cable TV. Service providers have plenty of incentive to find something new and unique they can offer consumers.]]></description>
		<content:encoded><![CDATA[<p>If you think the current TV and cable business is not broken, you haven&#8217;t been talking to service providers. They are bleeding customers at an alarming rate, while their costs keep rising to deliver the competing Internet video services that cord-cutters are moving to. They can read the writing on the wall. The easier it becomes to find what you want on Netflix for $15 a month, the fewer people will shell out $100 a month for plain old cable TV. Service providers have plenty of incentive to find something new and unique they can offer consumers.</p>
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	<item>
		<title>By: Karl</title>
		<link>http://gigaom.com/2011/01/05/cisco-videoscape/#comment-569283</link>
		<dc:creator><![CDATA[Karl]]></dc:creator>
		<pubDate>Thu, 06 Jan 2011 06:52:57 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=283342#comment-569283</guid>
		<description><![CDATA[True, it is great company, and the new venture will boost sales. However, it is very less likely that it will replace the home TV.]]></description>
		<content:encoded><![CDATA[<p>True, it is great company, and the new venture will boost sales. However, it is very less likely that it will replace the home TV.</p>
]]></content:encoded>
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	<item>
		<title>By: Roland</title>
		<link>http://gigaom.com/2011/01/05/cisco-videoscape/#comment-569051</link>
		<dc:creator><![CDATA[Roland]]></dc:creator>
		<pubDate>Thu, 06 Jan 2011 06:00:58 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=283342#comment-569051</guid>
		<description><![CDATA[&quot;The first customer that Cisco named at CES is Australian telco Telstra&quot;. This is because the AU govt. bought their infrastructure and is going to run it as dumb pipes, as it ought to be run here in the US. We should turn US ISPs into regulated utilities, and break their local monopolies.]]></description>
		<content:encoded><![CDATA[<p>&#8220;The first customer that Cisco named at CES is Australian telco Telstra&#8221;. This is because the AU govt. bought their infrastructure and is going to run it as dumb pipes, as it ought to be run here in the US. We should turn US ISPs into regulated utilities, and break their local monopolies.</p>
]]></content:encoded>
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	<item>
		<title>By: kaiserd23</title>
		<link>http://gigaom.com/2011/01/05/cisco-videoscape/#comment-568631</link>
		<dc:creator><![CDATA[kaiserd23]]></dc:creator>
		<pubDate>Thu, 06 Jan 2011 04:20:25 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=283342#comment-568631</guid>
		<description><![CDATA[I think the genius behind this idea goes way beyond the scope of what most people are seeing.  Most people look at this as a &quot;product&quot; rather than a business strategy.  Because of this, people are thinking &quot;Ok, a box that brings web content to my TV?  Well Google TV did that already.  Old news.&quot;  

But what&#039;s the problem with Google TV right now?  They&#039;re battling with the content providers because they&#039;ve undermined their business trying to offer all content for free.  Providers are intentionally blocking Google TV because it kills their business.  I hate to say this because I&#039;m as frugal as anyone reading this, but the American Consumer has started to assume that they can get whatever they want for free and the reality is that&#039;s just not possible.  The shows we love wouldn&#039;t exist if it wasn&#039;t for the big company dollars that paid for them.

But the providers see the writing on the wall.  They know they can&#039;t fend on-demand internet content off forever.  So for Cisco to come along and offer on-demand, anywhere, anything video, but work WITH the providers to make sure they support it - it&#039;s a huge idea.  

A collaboration with content/service providers could be a real industry changing move.]]></description>
		<content:encoded><![CDATA[<p>I think the genius behind this idea goes way beyond the scope of what most people are seeing.  Most people look at this as a &#8220;product&#8221; rather than a business strategy.  Because of this, people are thinking &#8220;Ok, a box that brings web content to my TV?  Well Google TV did that already.  Old news.&#8221;  </p>
<p>But what&#8217;s the problem with Google TV right now?  They&#8217;re battling with the content providers because they&#8217;ve undermined their business trying to offer all content for free.  Providers are intentionally blocking Google TV because it kills their business.  I hate to say this because I&#8217;m as frugal as anyone reading this, but the American Consumer has started to assume that they can get whatever they want for free and the reality is that&#8217;s just not possible.  The shows we love wouldn&#8217;t exist if it wasn&#8217;t for the big company dollars that paid for them.</p>
<p>But the providers see the writing on the wall.  They know they can&#8217;t fend on-demand internet content off forever.  So for Cisco to come along and offer on-demand, anywhere, anything video, but work WITH the providers to make sure they support it &#8211; it&#8217;s a huge idea.  </p>
<p>A collaboration with content/service providers could be a real industry changing move.</p>
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