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Summary:

Who would have thought, in early 2000, that Apple would end the decade as the most valuable technology company on the planet? Join me for a visual history of Apple products throughout the decade, and marvel at the software and hardware design ingenuity that was.

apple-decade

Who would have thought, in early 2000, that Apple would end the decade as the most valuable technology company on the planet? The last ten years have been a roller coaster ride of product releases, technology milestones and carefully choreographed media events that first saved the company from ruin, and later helped propel it to dizzying heights of market and mind share dominance … with a fair bit of infamy thrown in along the way.

Take a trip with me through the last decade of milestone product releases from our favourite consumer electronics — sorry, our favourite “mobile computing” — company. It’s hard to believe how far we’ve come in such a short time.

A few things to note: I haven’t included every product release on the timeline, just those I felt stood out. I’ve included a little trivia here and there, but this is by no means supposed to be the most fact-filled timeline of Apple events.

Did I miss something obvious that really, definitely, absolutely should be included? Share your suggestions in the comments below and who knows — maybe I’ll add them in later.

Happy New Year everyone, and Happy New Decade — I can’t wait to see what Apple has in store for us next!

Music used in video courtesy of ccMixter user Zapac, licensed under Creative Commons Attribution (3.0).

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  1. Excellent video. Makes me realize how much Apple/Mac products I’ve bought and still own. And I’ve never been disappointed. The next ten years will takes us to places we didn’t know existed.

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  2. I just want to point out that we’re now entering the second year of the second decade of the new millenium, not the first:
    Ex: 1990-1999, 2000-2009, 2010-2019, etc.

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    1. Actually it is the first:

      Ex: 1991-2000, 2001-2010, 2011-2020, etc.

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      1. No one counts decades that way. “The 90′s” doesn’t include 2000. It may not be scientifically correct, but it’s culturally correct.

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      2. It’s right: there is no year 0. Ancients started counting from 1.

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  3. Nice video, Apple will only get better and produce more products in the next 10yrs. mainstreethost

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  4. Very nice, very elegant, but I’d have loved to see it just a tad longer. Some small minority of us out here may not be speedreaders, and to pause it mid-flow is such a shame, especially as the music choice is perfect.

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  5. I really loved the iPod Mini design. They were the perfect size for us guys who have big fingers and wanted a small player with a more human-sized click wheel. And the aluminum cases with their round sides and nice colors looked great and were nice to hold. But their hard drives weren’t too reliable.

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  6. What I want to know is how the video was made. That is a way cool timeline. I could use that in my presentations at work.

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  7. its look like apple get spread all market. by the way, they have rival the android :)

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  8. How about the release of the 64GB iPod touch. Huge touch screen, beautiful GUI, Huge Solid State Drive… Games, Apps… it was really a big turning point for the iPod platform.

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  9. The Intel Switch?

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  10. I’m impressed with this. What app did you use to produce it?

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