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Summary:

Hearst Interactive Media and Google (NSDQ: GOOG) (through its Google Ventures VC arm) have put $1.5 million in Miso, a startup that lets peo…

TV in open field
photo: Corbis / Christine Schneider

Hearst Interactive Media and Google (NSDQ: GOOG) (through its Google Ventures VC arm) have put $1.5 million in Miso, a startup that lets people “check-in” while watching TV. With Miso, users “follow” a show on the company’s website or its mobile apps and indicate that they are watching it by “checking-in;” they can also comment and earn badges and points for various achievements. The nine-month old company says it is approaching 100,000 registered users, a figure which pales in comparison to more-established competitor GetGlue, which raised its own new round of funding led by Time Warner (NYSE: TWX) last month.

Miso says it will use the cash in part to hire additional engineers. In its announcement, it says it’s also aiming to “create more ways for people to engage around the second screen, secure more partnerships, and lead innovation around the intersection of social, TV, and the second screen.” The company is announcing a partnership with Oprah Winfrey’s OWN so that watchers of a show on the new network can earn exclusive badges (Hearst is a partner with Winfrey’s Harpo Productions in her O Magazine).

Here’s a video describing how Miso works:

  1. Transferring the check-in logic to a passive activity like watching TV doesn’t make sense to me. Sure, there will be some people who will do it on a continuous basis but unless there is something of actual value this won’t be the next foursquare…more like the next brightkite (i.e. a fad who quickly faded). Miso needs to becomes the next Shopkick for TV.

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  2. Well I just got the Google TV from my job DISH Network. I like this product I like to be able to surf and watch my recordings. This also searches shows on my DVR and on the internet. I have the ability to set up to record and other options. The VOD Amazon is great. Nice that I can watch a movie from Netflix while on Face book.

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