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	<title>Comments on: 2011 Prediction: Forget About Viral Video</title>
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	<link>http://gigaom.com/2010/12/28/viral-video-prediction-2011/</link>
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		<title>By: Fernando Pizarro</title>
		<link>http://gigaom.com/2010/12/28/viral-video-prediction-2011/#comment-592174</link>
		<dc:creator><![CDATA[Fernando Pizarro]]></dc:creator>
		<pubDate>Sun, 13 Feb 2011 20:56:03 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=280812#comment-592174</guid>
		<description><![CDATA[While the segmenting is pretty clear, I actually feel that part of the reason for the divide is that the tools for the average user haven&#039;t kept pace, so it&#039;s still really hard to produce a quality video if you are just a punter.  Hoping that changes.]]></description>
		<content:encoded><![CDATA[<p>While the segmenting is pretty clear, I actually feel that part of the reason for the divide is that the tools for the average user haven&#8217;t kept pace, so it&#8217;s still really hard to produce a quality video if you are just a punter.  Hoping that changes.</p>
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		<title>By: Liz Shannon Miller</title>
		<link>http://gigaom.com/2010/12/28/viral-video-prediction-2011/#comment-562566</link>
		<dc:creator><![CDATA[Liz Shannon Miller]]></dc:creator>
		<pubDate>Wed, 29 Dec 2010 18:46:06 +0000</pubDate>
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		<description><![CDATA[I cited LisaNova specifically because of an interview we did with her earlier in the year about this topic -- it&#039;s her work with The Station and Maker Studios in general, however, that I was referring to.]]></description>
		<content:encoded><![CDATA[<p>I cited LisaNova specifically because of an interview we did with her earlier in the year about this topic &#8212; it&#8217;s her work with The Station and Maker Studios in general, however, that I was referring to.</p>
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		<title>By: MindOnMediaSales</title>
		<link>http://gigaom.com/2010/12/28/viral-video-prediction-2011/#comment-562458</link>
		<dc:creator><![CDATA[MindOnMediaSales]]></dc:creator>
		<pubDate>Wed, 29 Dec 2010 17:26:57 +0000</pubDate>
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		<description><![CDATA[Great observations overall here, Liz. I think that a &#039;segmenting&#039; of UGC vs. more professionally-created work will be completed in 2011, and that those firms looking to offer &#039;going Viral&#039; will have a much harder time at it.

&#039;Viral&#039; will pretty much always be there from now on, but as viewers multiply, so will the awareness of what &quot;viral&quot; is...and it will wane. Kind of like the demise of click-through&#039;s on Banner ads in the last year or so.]]></description>
		<content:encoded><![CDATA[<p>Great observations overall here, Liz. I think that a &#8216;segmenting&#8217; of UGC vs. more professionally-created work will be completed in 2011, and that those firms looking to offer &#8216;going Viral&#8217; will have a much harder time at it.</p>
<p>&#8216;Viral&#8217; will pretty much always be there from now on, but as viewers multiply, so will the awareness of what &#8220;viral&#8221; is&#8230;and it will wane. Kind of like the demise of click-through&#8217;s on Banner ads in the last year or so.</p>
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		<title>By: Mark</title>
		<link>http://gigaom.com/2010/12/28/viral-video-prediction-2011/#comment-562010</link>
		<dc:creator><![CDATA[Mark]]></dc:creator>
		<pubDate>Wed, 29 Dec 2010 01:47:11 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=280812#comment-562010</guid>
		<description><![CDATA[How is Lisa Nova one of the people on that list?  I think you meant to say KassemG or TheStation.  She&#039;d be long gone if it wasn&#039;t for them.  Then again they&#039;d be long gone if it wasn&#039;t for each other.  Still, Lisa Nova?  Really?]]></description>
		<content:encoded><![CDATA[<p>How is Lisa Nova one of the people on that list?  I think you meant to say KassemG or TheStation.  She&#8217;d be long gone if it wasn&#8217;t for them.  Then again they&#8217;d be long gone if it wasn&#8217;t for each other.  Still, Lisa Nova?  Really?</p>
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