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	<title>Comments on: Go on the Social Media Offensive</title>
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	<link>http://gigaom.com/2010/12/26/go-on-the-social-media-offensive/</link>
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		<title>By: Juan Felix</title>
		<link>http://gigaom.com/2010/12/26/go-on-the-social-media-offensive/#comment-568015</link>
		<dc:creator><![CDATA[Juan Felix]]></dc:creator>
		<pubDate>Wed, 05 Jan 2011 11:59:58 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=278275#comment-568015</guid>
		<description><![CDATA[Hi Alex, Great Insightful and Easy to Read Post with the Essentials on Top. I love the Offensive Strategy. I am sure more and more CEO&#039;s will discover that knowing how Personal Branding works will make the difference between Good and Great Companies. Thank you for sharing. - Juan.]]></description>
		<content:encoded><![CDATA[<p>Hi Alex, Great Insightful and Easy to Read Post with the Essentials on Top. I love the Offensive Strategy. I am sure more and more CEO&#8217;s will discover that knowing how Personal Branding works will make the difference between Good and Great Companies. Thank you for sharing. &#8211; Juan.</p>
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		<title>By: anathema28</title>
		<link>http://gigaom.com/2010/12/26/go-on-the-social-media-offensive/#comment-562243</link>
		<dc:creator><![CDATA[anathema28]]></dc:creator>
		<pubDate>Wed, 29 Dec 2010 11:51:53 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=278275#comment-562243</guid>
		<description><![CDATA[Great post! Hope for more!]]></description>
		<content:encoded><![CDATA[<p>Great post! Hope for more!</p>
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		<title>By: HeatherAnn</title>
		<link>http://gigaom.com/2010/12/26/go-on-the-social-media-offensive/#comment-561049</link>
		<dc:creator><![CDATA[HeatherAnn]]></dc:creator>
		<pubDate>Mon, 27 Dec 2010 19:02:09 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=278275#comment-561049</guid>
		<description><![CDATA[Great post. I love the &quot;listen in order to nurture your ambassadors.&quot; More posts like this will serve 2011 well.

Cheers]]></description>
		<content:encoded><![CDATA[<p>Great post. I love the &#8220;listen in order to nurture your ambassadors.&#8221; More posts like this will serve 2011 well.</p>
<p>Cheers</p>
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		<title>By: Ron Bolton</title>
		<link>http://gigaom.com/2010/12/26/go-on-the-social-media-offensive/#comment-560993</link>
		<dc:creator><![CDATA[Ron Bolton]]></dc:creator>
		<pubDate>Mon, 27 Dec 2010 17:52:22 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=278275#comment-560993</guid>
		<description><![CDATA[There are multiple companies out there currently that will help in the overall scheme of what you called the defensive approach to reputation management but the complete package involving the social media circle is having someone inside the organization keep a pulse on the customers and the staff feelings of how the organization is meeting and or exceeding the expectations of the customer. Great piece...]]></description>
		<content:encoded><![CDATA[<p>There are multiple companies out there currently that will help in the overall scheme of what you called the defensive approach to reputation management but the complete package involving the social media circle is having someone inside the organization keep a pulse on the customers and the staff feelings of how the organization is meeting and or exceeding the expectations of the customer. Great piece&#8230;</p>
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		<title>By: title: Digital Media and Social Media Strategies for High Tech PR</title>
		<link>http://gigaom.com/2010/12/26/go-on-the-social-media-offensive/#comment-560911</link>
		<dc:creator><![CDATA[title: Digital Media and Social Media Strategies for High Tech PR]]></dc:creator>
		<pubDate>Mon, 27 Dec 2010 14:29:40 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=278275#comment-560911</guid>
		<description><![CDATA[I love it &quot;Don&#039;t suck&quot; your approach here is so true though. Many companies that I do business with have a social presence. I however wouldn&#039;t put myself out there if I didn&#039;t have a handle on things quite yet though. Just because many companies got on board in 2010 doesn&#039;t mean if you missed the boat you should rush into things come 2011. I would definitely make social media a high priority on the to do list.]]></description>
		<content:encoded><![CDATA[<p>I love it &#8220;Don&#8217;t suck&#8221; your approach here is so true though. Many companies that I do business with have a social presence. I however wouldn&#8217;t put myself out there if I didn&#8217;t have a handle on things quite yet though. Just because many companies got on board in 2010 doesn&#8217;t mean if you missed the boat you should rush into things come 2011. I would definitely make social media a high priority on the to do list.</p>
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	<item>
		<title>By: cparente</title>
		<link>http://gigaom.com/2010/12/26/go-on-the-social-media-offensive/#comment-560684</link>
		<dc:creator><![CDATA[cparente]]></dc:creator>
		<pubDate>Mon, 27 Dec 2010 03:23:53 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=278275#comment-560684</guid>
		<description><![CDATA[Good post. More of my b2b clients are getting comfortable doing more than monitoring and listening. A lot of the interesting projects are being led by individual business lines, not corporate wide.]]></description>
		<content:encoded><![CDATA[<p>Good post. More of my b2b clients are getting comfortable doing more than monitoring and listening. A lot of the interesting projects are being led by individual business lines, not corporate wide.</p>
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