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Summary:

Tremor Media has raised an additional $65 million in financing, according to an SEC filing, on top of $80 million it had raised since being founded in 2004. While details are sparse, the funding could be related to the November acquisition of rival ad network Scanscout.

money

Tremor Media raised an additional $65 million in funding, according to an SEC filing. That massive round comes on top of $40 million it raised earlier this year and nearly $80 million it has raised since its founding in 2004.

Details are sparse in the filing, but one thing to note is that the funds are apparently being used as part of “business transaction” — that is, a merger, acquisition or exchange offer. That means this most recent funding was likely related to Tremor’s acquisition of rival ad network Scanscout last month. At that time, Tremor claimed about $70 million to $75 million in 2010 sales, and was expecting to grow that amount to $110 million next year. ScanScout, meanwhile, pulled in an additional $20 to $25 million in 2010.

The SEC filing lists various execs, including Chairman Jason Glickman, CEO Bill Day, COO Mark Pinney, SVP of business development Waikit Lau, CTO Steven Lee, as well as investors and board members from Canaan Partners, General Catalyst, Meritech and DFJ.

Tremor executives and investors haven’t yet responded to requests for comment, but we’ll update the post as more details become available.

Photo courtesy of Flickr user Tracy Olson.

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  1. [...] Transpera isn’t the only acquisition that Tremor has made recently to add technology; late last year it joined forces with ScanScout, in a deal that it raised $65 million to complete. [...]

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