It’s not uncommon to hear about businesses shutting their doors within the first year, but lack of “stick-to-itiveness” isn’t just limited to the actual businesses themselves. Blogs, podcasts, newsletters and a slew of other efforts are pushed to the back burner long before they’ve had time to make a blip in the world’s radar. The reason? More often than not, we get disheartened and so physically and mentally drained while getting our ideas off the ground that we give up long before they’ve had time to gain traction.
When there’s so much vying for our attention and especially when we’re feeling more than a little burned out with our current efforts, a little “stick-to-itiveness” can go a long way. Here are a few ideas for developing the trait.
- Allow yourself the occasional slip. There will be times when you simply don’t have the motivation or inspiration needed to stay on track and moving forward with your vision. On those days, it can be hard to break away from email, blog feeds and social networks long enough to make any kind of progress with your business, but an occasional slip doesn’t have to mean total failure. Make a resolution to get back on track tomorrow. In the long run, the occasional off day won’t be what determines whether you make it or break it, but rather the overall consistency that you manage over time.
- Find ways to encourage patience and consistency. For a lot of business owners, it’s hard not to chase after every new opportunity that comes along. Whether we’re talking about new marketing tactics or altogether different business ventures, “entrepreneurial attention deficit disorder” is common for many a small business owner. Finding creative ways to encourage patience and consistency can keep E.A.D.D. at bay, while helping you keep your current efforts on track toward success. One solution is to consider starting side projects that build up over time and that won’t distract you from your main goals. Having several ventures or ideas at varying stages of development can keep your interest levels up, while allowing you to move your attention to and from projects as demand and priorities change.
- Create “built-in” backup. One of the best ways to keep projects moving forward, while allowing you to focus on those areas of your business that most interest you, is to build in reinforcement through a team. By having more than one person concentrating on the key responsibilities within your company, you can feel confident knowing that the most important jobs are getting done, even if you’re not the person doing them. One tip is to use a “divide and conquer” mentality to separate your core responsibilities into chunks that can be outsourced, one at a time. As new responsibilities come into view, you can either create new roles or see if they fit within those already created.
- Take a break. Often those feelings that show themselves outwardly are only symptoms of an underlying problem, and treating them will only mask or temporarily relieve them. If you’re feeling distracted or overwhelmed, there’s a good chance that you could simply be overworked. Don’t feel guilty about taking some much-needed R&R. By having some time completely away from the business, you might find that you’re able to regain your focus and motivation without having to make changes in projects or commitments.
So many great business ideas go by the wayside simply because the people behind them burn out and give up too quickly for the ideas to take hold. Developing a few insurances to help you stick with your plans and maintain consistency might be all you need to see your big idea to success.
What tactics have you found for increasing “stick-to-itiveness”?