The year in green technology was influenced by a whole grip of startups, conglomerates, investors, innovators, and policy makers. But when it comes to page views, main stream media attention, and “buzz-worthiness,” there were a couple of companies that dominated the lot: Bloom Energy and TerraPower (backed by Bill Gates). The Internet also likes list posts about sectors. Here are the Top 10 stories in terms of traffic in 2010:
1. The Bloom Box: What All the Fuss Is About. After 8 years and after reportedly raising $400 million from investors like Kleiner Perkins, 60 Minutes aired an exclusive look inside the Bloom Box, and the company officially launched.
2. 10 Things To Know About Bloom Energy. The company had been in stealth for so long, readers were craving for this handy 10 things to know piece.
3. TerraPower: How The Traveling Wave Nuclear Reactor Works. When Bill Gates backs a nuclear startup, people pay attention.
4. 10 Monitoring Tools Bringing Smart Energy Home. You want to monitor your home energy use, but you just don’t know how (or where to buy this stuff). Here are your best options.
5. Bloom Energy: Close to Unveiling Fuel Cell. Back stories about Bloom Energy from 2008 got traffic from the unveiling traffic bump.
6. 15 Algae Startups Bringing Pond Scum to Fuel Tanks. This is a really old post. Like, from 2008. But it just keeps drawing traffic due to its list nature. I even updated the list, but this one just keeps churning out the page views.
7. Battle of the Batteries: Comparing Electric Car Range, Charge Time. A comprehensive list of what you’re going to get from each car. No foolin’!
8. Google Invests in Human Monorail Schweeb . . . Sheesh. Because it was Google and a ridiculous idea about a human monorail we can ride from our second story windows.
9. 10 Fuel Cell Startups Hot On Bloom Energy’s Trail. Since everyone wanted to know about Bloom, everybody wanted to know about Bloom’s competitors.
10. Bloom Energy to Unveil the Bloom Box on 60 Minutes Sunday. Yep, unveiled, but looks like not forgotten. Come on, though readers, let’s take the smart critical reading up a notch!
To read more on greentech policy check out GigaOM Pro (subscription required):
- Predictions for the Greentech Marketplace in 2011
- Smart Algorithms: The Future of the Energy Industry
- Report: Cleantech’s Third Quarter Growing Pains
Image courtesy of Horia Varlan.