Summary:

Have you been wondering about where Amazon (NSDQ: AMZN) might go next with its device strategy, on the back of its success with the Kindle?…

Palm CEO Jon Rubinstein holding the Palm Pixi for Verizon Wireless
photo: Tricia Duryee

Have you been wondering about where Amazon (NSDQ: AMZN) might go next with its device strategy, on the back of its success with the Kindle? One recent board appointment could provide a bit of insight. According to an SEC filing today, Jon Rubinstein, the former CEO of Palm (NSDQ: PALM) who is now general manager and SVP for Palm’s parent HP (NYSE: HPQ), is joining the board.

Rubinstein has a long history in the tech business, working with Steve Jobs both at his old venture Next as well as Apple (NSDQ: AAPL). At the latter, he is credited as one of the masterminds behind the iPod, which of course led to a veritable portable device revolution.

For its part, Amazon has been growing its business in cloud-based music and other entertainment. But while it has moved aggressively into the e-book space with its Kindle products, it has yet to do make similar inroads into devices to deliver other media.

Apple’s iTunes music service still dominates the online music space, and companies like Netflix (NSDQ: NFLX) are stealing a march in the world of cloud-based premium video services, but these are areas where Amazon is still looking for growth. Developing its own device(s) to bundle with those services — as it does with e-books — could prove to be a powerful combination. It would be an area that John Rubinstein could come in very handy for his advice.

As part of the deal, Rubinstein is being granted a restricted stock award of 5,000 company shares which he can vest over a three year period

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