Following Lori Cunningham’s exit earlier this year, regional publisher Johnston Press is advertising a new digital content head post.
Johnston had already promoted Scotsman manager Henry Faure Walker in September to be its new digital and business development director, following digital director Cunningham’s exit in May.
But the new job will be more of a publisher role. Based in Peterborough, the hire will report to Walker. The role:-
“To help shape our digital strategy and support our exciting growth plans, we are seeking to appoint a Head of Digital Content to develop, manage and direct the digital content strategy for the company across the UK and Ireland.
“This role will be central to leading and project managing editorial initiatives which will enable our digital platforms to take advantage of current and emerging trends.
“This role will be central to defining and supporting the production of innovative online content that will continue to build our online audiences. It will also be a key role in developing the Group’s user generated content and social media strategy. It will be responsible for researching the market for new content innovations and will be accountable for the Group’s news websites.”
Walker told a November Westminster Media Forum: “We are now implementing the type of technology that will enable us to tag all our content online with 1,300 different keywords.
“Once we tag our content, we can take it to an advertiser – would you like to advertise around Peterborough ice hockey? The yields on that are higher. The advertising model online has struggled – that’s why publishers ae where they are.”