5 Comments

Summary:

RelayRides, which aims to help people rent out their personal vehicles, launched today and said it raised its first round of investment from Google Ventures and August Capital. It’s part of a trend in which companies are using the web to help people share “stuff.”

RelayRides-logo-lg

RelayRides, which aims to help people rent out personal vehicles, launched its distributed car sharing service in San Francisco today, and announced its first round of investment from Google Ventures and August Capital. The idea is part of a growing trend in which companies are using the web and cell phones to help people share “stuff.”

Founded in 2009, RelayRides began offering what founder and CEO Shelby Clark calls “neighbor to neighbor” car sharing in the Boston area in September. The concept is like “cloud computing for cars,” as Sunil Paul, CEO of competitor Spride Share, has put it to us. With cloud computing, users can share computing infrastructure over the Internet, accessing software, data and other resources on demand. With transportation and car sharing, the idea is to provide mobility as a service. At a basic level, rather than buying a car, you could buy access to a car whenever you need it.

Piggybacking on the idea of popular car sharing services like Zipcar, RelayRides “makes it easier to live without a car,” said Clark, and can lead to “stronger communities.” Collecting feedback from users in Boston, RelayRides has learned that people on both sides of the car share equation — vehicle lenders and borrowers — “feel like they’re helping each other,” either by providing some extra income through the rental fee or by providing wheels when they’re needed. Car owners set their own hourly rate and get 65 percent of the fee, while RelayRides takes a 15 percent cut. The remaining 20 percent goes toward insurance.

RelayRides is still solidifying its deal with Google Ventures and August Capital, and the startup tells us that the amount of investment should be disclosed in the next few days. RelayRides has previously raised $500,000 in angel investment, and Clark said it has already received some funds from Google Ventures. He declined to comment on questions about profitability.

Starting on Tuesday, “a handful of vehicles” will be available in the San Francisco fleet. Car owners in San Francisco can enroll on the company’s website, prompting a call from RelayRides to answer any questions. From there, the car owner can schedule installation of some hardware, which enables communication with RelayRides’ servers and controls access, so only a user with a current reservation can unlock and start the vehicle.

Vehicles enrolled in the Boston RelayRides fleet have a keypad interface that lets drivers extend a reservation, but Clark said the San Francisco fleet will feature an upgraded, more streamlined system without the in-vehicle interface.

Cutting the installation time to 1 hour, from 3-4 hours with the older system, the hardware changes could be a smart cost-cutting move for the company if it’s looking to expand to more markets. According to Clark, the company aims to serve not only cities but also areas with lower population densities — the suburbs and “urban fringe” — where traditional car sharing providers can’t profitably operate. Without the cost of owning and managing its own vehicle fleet, said Clark, RelayRides can afford to have more down time, or lower utilization rates for each vehicle.

For security, a RelayRides vehicle’s ignition will be immobilized except for access by the car owner or an authorized borrower. General vehicle locations can be viewed without a reservation, but users only find out the exact address via text message once the rental is finalized. RelayRides also emails the user a map at that point marking the vehicle location (each enrolled vehicle is outfitted with a GPS system for finding the vehicle and tracking mileage ). As Clark put it, since the keys are kept in the car and its location is being advertised, it would be “asking to be stolen” without these precautions.

Also on Tuesday, RelayRides will begin screening drivers who sign up on the company’s website (the company checks for a history of violations or tickets). Once approved for membership, drivers can reserve vehicles through RelayRides’ website and unlock a car during their time slot with a smart card. Next month, users will also be able to register San Francisco’s Clipper transit pass for this purpose, with RelayRides reading a digital signature on the card and assigning it to a particular user, said Clark.

For companies like RelayRides and Spride Share, insurance is one of the biggest bugaboos. Until recently, insurance regulations in California and other states allowed insurance companies to void a vehicle owner’s insurance policy if the car was rented out to others.

In September, however, legislation called AB 1871 passed in California that establishes rules for when a vehicle owner’s insurance policy stops applying, and when a commercial policy held by a service provider like RelayRides would kick in. RelayRides holds a $1 million supplemental insurance policy that goes into effect during each reservation period.

Clark believes the legislation “forced a lot of people to take a position on personal car sharing.” By clearing up a “gray area” for this type of business model, he said, the legislation has helped ease RelayRides entry into California. (San Francisco also garnered the most votes in a poll on RelayRides’ website asking where the company should expand next.)

Spride Share waited for AB 1871 to go on the books before launching its pilot program with local car sharing provider City CarShare. Asked whether RelayRides considered pursuing a similar partnership for its West Coast launch, Clark commented that Spride “cemented a relationship with City Car Share early on.” That left only Zipcar as a potential partner, he said, and RelayRides did not consider linking up with the car sharing heavyweight.

For more research on the intersection of green and IT check out GigaOM Pro (subscription required):

Car Data As the Next Platform for Innovation

Mobility on Demand Takes Aim at Transit Networks’ “Last Mile”

Location-Based Services: From Mobile to Mobility

  1. Interesting. We have just started the first P2P Carsharing company in Germany in November (www.tamyca.de) and thought about in-car appliances for long time. However, we decided not to do so. It is an expensive hassle and renders the car owner fairly professional (which he is, in most cases, not). Let’s see how it plays out long-term ;-)

    Share
  2. [...] investors have put some skin in the game, too. Having launched in the Boston area in the fall, RelayRides expanded to San Francisco this month, and announced its first round of investment from Google Ventures and August [...]

    Share
  3. WARNING! To all vehicle owners.

    Personal Car Sharing and Manslaughter

    You would never believe that these two go together; but shockingly they do.No amount of insurance coverage would save an unwary vehicle owner from manslaughter charges due to an accident caused by his renter if the vehicle owner fails to periodically inspect and repair the vehicle.

    Most vehicle owners and personal car sharing services do NOT understand how they can be charged with manslaughter for an accident caused by their renters; but they can and they have.

    “Defense Blames Brakes For Hit-and-Run Death
    Vehicular Manslaughter Trial Begins in Md.

    Assistant State’s Attorney Roland Patterson told the jury that Nash “knowingly drove an unsafe car in an unsafe way” and argued that mechanics had warned Nash days before the accident that the car was unsafe and needed to be repaired….Houlon blamed a repair shop in Capitol Heights for the fatal accident, saying mechanics there failed to repair Nash’s brakes….He said that Nash and his mother took the car to the shop several times but that the mechanics told them nothing was wrong with the brakes — apparently because repairs would be under warranty.”

    http://www.lstamm.com/articles/092397.htm.

    Vehicular manslaughter without gross negligence
    California Penal Codes: 192c, 192.3, 192.3a, 192.3b

    Vehicular manslaughter with gross negligence
    Penal Codes: 191.5a, 192c1-192c4, 192.3c, 192.3d

    Now apply that situation to Personal Car Sharing. A person rents a car from a car owner who knows or who failed to regularly inspect the car as required by rental laws and the renter gets into an accident due to a defect in the car that could have been uncovered by an inspection, which seriously injures someone or even kills them. How about if a prior renter damaged the breaks without telling the vehicle owner and s/he immediately rents it out to another renter. You are looking at big trouble here for a vehicle owner who fails to properly protect themselves from their renter’s accident .

    Who do you think is going to be charged with manslaughter? The vehicle owner that’s who. Do you think the district attorney is going to just let it go if someone is killed. They will be looking for someone to blame. The vehicle owner can come home from work to the waiting arms of the police who place them under arrest and charge them with manslaughter.Imagine the shock there. The vehicle owner will then have the burden of proving that they were NOT negligent in failing to inspect their vehicle. Whether or not they are innocent, the harm done here can ruin them. Plus, the insurance company that companies like RelayRides uses to insure the car will come after the vehicle owner under their subrogation rights to reimburse them for any pay out they make, which can bankrupt the vehicle owner.

    This is nothing new in the legal industry. Vehicle owners are just not aware of this and they blindly think a $1 Million insurance policy will protect them. In fact, a $100 Million insurance policy would not protect them from a charge of negligent failure to inspect that causes their renter to get into an accident. The major difference here that is created by personal car sharing is that vehicle owners were operating their own cars and had a better knowledge of any defects in the car. However, once they start renting them out, only regular inspections can uncover any defects caused by their prior renters.

    In addition, the key card technology used by car sharing services like RelayRides and Zipcar can be hacked even if the radio signals are encrypted. Thus, installing this technology in your vehicle may mean that your vehicle is now open for theft.

    http://RentMyCar.org

    Personal car sharing is a good idea; but it must be administered properly. RelayRides’ misinformation and failure to inform their members of the civil and criminal liability in renting their cars may also hold them liable. Especially since RelayRides repeatedly tells its members that they are fully protected by their $1 Million insurance coverage without telling them that they have a legal obligation to REGULARLY inspect their vehicles. The yearly DMV inspection is worthless and will not satisfy rental laws that require regular inspections.

    It is inevitable that a vehicle owner will be charged with manslaughter under the personal car sharing scheme. It is just a matter of time. The personal car sharing market would be wise to start working on ways to head off the damage this will do to the industry once it is plastered all over the news, and it will be.

    Future news headline: “Personal Car Sharing Member Charged with Manslaughter”

    B. David Mehmet
    RentMyCar.com

    Share
  4. [...] of car sharing — or car sharing 2.0. That’s what RelayRides, a young startup that is backed by Google Ventures and August Capital, is trying to offer. RelayRides connects people who want to loan out their cars, with people who [...]

    Share
  5. [...] of car sharing — or car sharing 2.0. That’s what RelayRides, a young startup that is backed by Google Ventures and August Capital, is trying to offer. RelayRides connects people who want to loan out their cars, with people who [...]

    Share

Comments have been disabled for this post