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Summary:

Comcast’s new Xcalibur trial shows that it has the ability to roll out new online video services on its connected set-top boxes. But just because it can, doesn’t mean it will. The company is more focused on refining search and navigation features through the trial.

Comcast Tower

Don’t expect Comcast to let people access Internet video content like Netflix or YouTube on its set-top boxes anytime soon. While it’s true that the cable provider is testing out a new service offering called “Xcalibur” that would add social features and could open the door for Internet video services be deployed through its DVRs, Comcast is taking the same walled-garden approach to the set-top trial that it uses in its pay TV services.

The Wall Street Journal reported Monday that Comcast is testing the service in its Augusta, Ga. market, enabling viewers there to watch a “smattering” of web video services alongside live and pre-recorded TV shows. But while Comcast customers and employees in the test have access to some online video, they are not able to browse the open web, a person familiar with the trials has confirmed. Perhaps more importantly, our source says the cable provider currently has no plans to open up to online video services like Netflix or even its own Fancast video service.

Instead, the real work in the test is being done on improving search and discovery of the programming it delivers. While an improved navigation system would be a welcome change from the “grid” programming guide that has plagued cable subscribers for decades, it does little to alleviate the pressure Comcast and other providers are feeling from broadband video services.

Due to the growth and accessibility of video services which are available through connected devices, an increasing number of people are getting their programming from alternate sources. A range of new consumer electronics devices are being introduced that give users the ability to access to online video services, in many cases for much less than what they pay their local cable provider. That includes set-top boxes and gaming consoles, which for the most part have been additive and resided on Input 2 (i.e. they have been the second choice for consumers when turning on the TV). But soon, most TVs will be connected to the Internet, which means that the TV manufacturer could potentially own the customer relationship.

Unfortunately, Comcast’s approach to dealing with web video, even in the case of the Xcalibur trial, shows how short-sighted business decisions can get in the way of technological innovation. Comcast has the ability to provide new services to its customers — services those customers can already get elsewhere — but rather than do so, it’s sticking with the same old business model. While it’s understandable that Comcast doesn’t want to cannibalize its pay TV programming in the short term, in the long term it needs to ensure that it continues to own the customer relationship. Sometimes you have to cannibalize yourself before someone else does.

Image of the Comcast tower courtesy (CC-BY-SA) of Flickr user Kevin Burkett.

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  1. You are absolutely right when you label this a walled garden rather than online video. Putting a couple of widgets and enabling search of your content bundle is not online video. I am not expecting Comcast to be the leader in online video. Their strategy of acquiring NBC and turning Hulu into a paid subscription bundle has already shown that. Comcast is more likely to fight Net Neutrality and take NBC online content down rather than create bridges for Cord Cutters.

    On the other hand an upgrade to their user interface is long overdue and could improve their product significantly.

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  2. Why in the world would Comcast offer OTT Fancast access on a set top box when that content is actually just a subset of what you already have access to with your cable subscription. And yes, since Comcast competes with Netflix for content distribution they are unlikely to offer Netflix access as a default widget, just like Google doesn’t default to Bing search in their browser. They’re called competitors.

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  3. TiVo also accesses a limited number of web-based video streaming sites from their DVR. Nobody jumped up and down screaming “walled garden!!! pew!!!” when TiVo added this feature, so I fail to see how Comcast’s adding it to their DVRs is in any way a threat to democracy, free speech, or Spiderman.

    If you want the full menu of web video on your TV set, get an HTPC. If you want cable content in your HTPC, get a Silicon Dust cable card box for your home LAN when it releases next month.

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  4. Keep it up Comcast, so I can read those quarterly reports on cutting the content cord with even MORE glee! Its a shame our crap govt cant make itself useful and kill your upcoming content deal and hand you your a$$ for all your anti-competitive practices.

    I guess I will just keep bad mouthing you, helping anyone and everyone build HTPC’s and recommending anyone but you if there is even any other option.

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  5. [...] Comcast, trying to find a better way to display its channel lineup, is testing out a new user interface in one of its [...]

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  6. [...] last week that Comcast was looking to improve the way users find and access content through a next-generation set-top box and DVR it is testing with some users in Augusta, Ga. Now new details are emerging, including illustrations [...]

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