9 Comments

Summary:

The year is nearly over and mobiles have impacted all walks of life around the globe. This three-minute video highlights some key 2010 mobile statistics that illustrate the mind-blowing growth in smartphones, data demand, mobile video uploads and the billions of apps sold this year.

mobile-year-in-review-2010

The influence of mobile technology on our world was more evident in 2010 than any year prior: Devices (and our homes) are getting smarter, mobile broadband speeds are increasing, and location-based services are adding value to how we find friends and make purchases (GigaOM Pro subscription required). To illustrate the rapid changes in mobile this year, Mobile Future captured some key points in this short, but high-energy video, in which the mobile year is covered in a scant three minutes.

Some of the many stats covered in the video are bits and themes that we’ve noticed here throughout the year:

  • Demand for mobile data is exploding. AT&T’s network experienced 5,000 percent more data traffic in the first three years of selling the iPhone, for example. But this isn’t just an iPhone or U.S. phenomenon; the demand for wireless data around the globe will double each year through 2014, which is forcing network operators to re-evaluate their data plan strategies.
  • The “app economy” is in full force. Mobile Future says 300 million apps were downloaded in 2009, but over 5 billion will be downloaded this year. Not only has that created wealth for Apple and the iOS developers that have collectively earned more than $1 billion in software revenues, but it has helped give rise to other app stores. GetJar’s storefront was on track to cross a million downloads in July, for example.
  • Video on the go. This year has seen 100 million YouTube videos played on mobile devices each day, says Mobile Future. But consumers aren’t just consuming more mobile video; they’re creating it too. A Pew survey found that in 2009, 19 percent of respondents captured a video on their phones. A year later, that figure has nearly doubled at 34 percent.
  • Look who’s (not) talking. Using a mobile phone for voice is taking a back seat to other activities as the number of voice minutes used continues to decline. And 2010 was the first full year where consumers used data more than voice, adding strain to networks originally designed to carry low-bandwidth voice traffic.

Of course, 2010 is nearly over, I’m buckling up and getting ready for the impact that mobiles will have in 2011. It’s going to be a fast-paced ride!

Related GigaOM Pro Content (sub req’d):

You’re subscribed! If you like, you can update your settings

  1. Om, we certainly appreciate you featuring the Mobile Year in Review video, but why rip it out of Youtube? We worked hard on that… please use the Youtube embed: http://www.youtube.com/watch?v=6mCkbrYKQyI

    1. Peter, thanks for pointing this out! I wrapped this video to provide a consistent look across our network – we use that player for all of our videos. My understanding was that it wouldn’t affect YouTube stats, etc…. but of course, I don’t want to take any chances that it does! The video embed is now direct from YouTube.

      For the other comments below re: credit. Near as I can tell (although Peter can verify) Mobile Future commissioned the video to be made by Peter’s firm, iStrategyLabs. There was no mention of that from Mobile Future’s post, nor from the vid – had Peter not said anything, we never would have known that his firm created the video, hence the credit to Mobile Future. We’re all for giving credit where it’s due — there was just no way for us to know that iStrategyLabs created it for MobileFuture. Thanks!

      1. @Kevin thank you for your responsiveness and, again, thank you for featuring the video!

      2. Glad this all worked out! Thank you Kevin for featuring the information and work on this site. More important to me, although I had nothing to do with the information or the video: You took time to respond and make the changes.

        GigaOm fan refreshed. Cheers.

  2. Credit for the video should go to Istrategylabs

  3. Interesting information. Learned something new about mobile. I wonder where that video originated?

  4. Looks like you might need to use your manners and give @corbett3000 and istrategylabs a little credit here. #justsayin’

  5. amaaazing stats!!

  6. Can I say balls here? Balls. Great big balls. That is all.

Comments have been disabled for this post