Comments on: Lessons From The Atlantic: Cannibalize Yourself First

By: Marketing Media by vampyr » The Atlantic Ventured to Attack The Atlantic

Marketing Media by vampyr » The Atlantic Ventured to Attack The Atlantic — Tue, 08 Feb 2011 21:43:27 +0000

[...] the full story at http://gigaom.com/2010/12/13/lessons-from-the-atlantic-cannibalize-yourself-first (function() {var s = document.createElement('SCRIPT'), s1 = [...]

By: Are You Brave Enough to Cannibalize Your Business in Order to Save it? | Ricknorriscpa

Tue, 28 Dec 2010 18:18:01 +0000

[...] the receptionist and the file clerk.) This was a common story in 2010. But not for The Atlantic. Gigaom recaps the resurrection of the Atlantic after it had not showed a profit for over a decade. In [...]

By: 1320awestcoaststory

1320awestcoaststory — Tue, 14 Dec 2010 17:53:50 +0000

Uh…..So they hired some younger people experienced with the web, and started going to conferences….?

Hmm…..Geniuses….. ;)

By: Comcast Tries Walling Off the Web: Video «

Comcast Tries Walling Off the Web: Video « — Tue, 14 Dec 2010 17:24:51 +0000

[...] term it needs to ensure that it continues to own the customer relationship. Sometimes you have to cannibalize yourself before someone else [...]

By: disillusioned_reader

disillusioned_reader — Tue, 14 Dec 2010 05:33:50 +0000

Couldn’t agree more. That’s why I canceled my print subscription after a year’s trial, though I still follow the Sullivan and McArdle blogs online. What I look for in blog posts (quick updates, provocative ideas) is not what I look for in long print articles (depth, research,balance).

By: arjun

arjun — Mon, 13 Dec 2010 22:57:11 +0000

While the turnaround is impressive from a business standpoint I must say that it has come with a significant decline in editorial quality at The Atlantic. Most/all articles are now opinionated and it’s impossible to get a relatively impartial view on a topic.

I recall distinctly the high quality of writing around 2001 and even remember noteworthy articles. But recently, I subscribed to the print version and unsubscribed within 4 mths after being disappointed with the tone, weak language and clear bias. I think the growth in opinioned blogging has often come at the expense of methodically researched articles and quality language. But quality is much harder to measure than cost… yay for the venture capital view.

By: Mathew Ingram

Mathew Ingram — Mon, 13 Dec 2010 22:29:56 +0000

That’s a great point, Ishmael — I have noticed the same thing about Salon and Greenwald, and there are other examples too. I think we are seeing that for some writers, their personal brand is arguably more important than that of the outlet that publishes them — although that has been the case in newspapers and magazines for some time, even before the web came along.

By: Ishmael Daro

Ishmael Daro — Mon, 13 Dec 2010 21:44:53 +0000

It’s interesting how important star bloggers can be to news sites. I didn’t start reading Salon, for example, until I started reading Glenn Greenwald’s blog regularly. Andrew Sullivan, too, seems to be a draw independent of the larger magazine, but to think that a quarter of the Atlantic’s visitors come from him? That’s shocking– and terrifying too. What if your star blogger gets poached by another outlet?