Summary:

Nielsen earlier this week gave us some insight into how much mobile video is being watched: more than ever before, but still not very much,…

MobiTV
photo: MobiTV

Nielsen earlier this week gave us some insight into how much mobile video is being watched: more than ever before, but still not very much, was the takeaway. Some stats released today by MobiTV gives us an indication as to how well one particular area — live streaming — is doing.

MobiTV — which serves video to 14 million subscribers and has deals to provide TV services to every major mobile carrier in the U.S. — says that it is on track to deliver 1,400 live events in Q4. Sports events are a particular standout, averaging 130 live events per week.

This represents a growth of 14.83 percent in the number of live events covered and a 13 percent increase in the number of hours compared to the previous quarter.

MobiTV offers a number of branded and white-label services for carriers and brands. They include Sprint (NYSE: S) TV, T-Mobile TV, NFL Mobile on Verizon, and more recently multi-screen experiences for NBA League Pass Mobile, the Ultimate Fighting Championship and Notre Dame football applications for the iPhone and iPad. The platform also powers the company’s own MobiTV-branded application on AT&T (NYSE: T) and Verizon.

It’s all good news that MobiTV is continuing to grow, but there is a question mark over how that growth is comparing to the wider picture for mobile video.

In figures released earlier this week, Nielsen reported that mobile video consumption in the U.S. increased by 43 percent, but it didn’t break out which kinds of video were doing the best. In all only about 10 percent of the U.S. population has watched some form of mobile video.

If you consider that MobiTV’s programme growth is significantly lower than the 43 percent, why it is not keeping up with the pace of growth of video over all? It may be because programmers are less interested in streaming services, or perhaps the growth in video comsumption is happening in downloaded/app formats, rather than live streamed events. We have certainly seen other examples, such as FloTV, of struggling streaming services.

Unfortunately, MobiTV has only released numbers on events it delivers, but not consumption of those events.

Here’s how inventory growth looks for the company in a graphic form:

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