Sister cable channels A&E and History are beefing up the Facebook pages of some of their most popular TV shows with an e-commerce component that allows fans to buy merchandise directly off the social network.
Facebook pages for series like History’s Pawn Stars and A&E’s Dog the Bounty Hunter now have a ‘Shop’ tab, where a variety of items are available for discounted prices. The new feature is facilitated by Delivery Agent, which manages AETN’s online stores.
A&E Television Networks’ consumer products division is riding a wave of brands of all types that are capitalizing on Facebook’s e-commerce capabilities, which are conducive to spreading the word on available merch to friends. Another AETN brand, Lifetime, will get its “Shop” option activated for select shows next year.