Netflix is getting a whole bunch of content from ABC and ABC Family, including shows like Scrubs, Ugly Betty and The Secret Life of the American Teenager under a new agreement with Disney announced today. The deal also introduces a new 15 day window.

american teenager

Take that, Hulu: Netflix announced on Wednesday that it struck an agreement with Disney to add a number of ABC and ABC Family shows to its Watch Instantly catalog. Part of the agreement is a new 15 day window for broadcast content, meaning that new episodes of some shows will show up a little more than two weeks after airing on TV.

Netflix users will soon be able to stream shows like Greek,  The Secret Life of the American Teenager, Ugly Betty, Scrubs and Brothers & Sisters. The agreement also covers Disney movies like High School Musical and Revenge of the Bridesmaids. Disney had first signed up with Netflix in summer of 2008, and this new agreement also extends streaming rights for ABC shows like Lost, Grey’s Anatomy and Desperate Housewives.

TV content has been a huge part of Netflix’s online success story. The company’s chief content officer Ted Sarandos revealed last month that TV shows account for half of all streaming hours on its online video service.

The new 15-day window is another step towards competing more aggressively with Hulu and its Hulu Plus subscription service, which Netflix CEO Reed Hastings previously called a “direct competitor” that has to be taken seriously. Netflix recently signed up with NBC to get access to episodes of Saturday Night Live the day after they air on TV,  and the New York Post reported last week that Netflix is willing to pay between between $70,000 and $100,000 per episode for current episodes of primetime TV shows.

Related content on GigaOM Pro: (subscription required)

  1. [...] episodes of Saturday Night Live the day after they air on TV. And Netflix CEO Reed Hastings has reportedly offered as much as $100,000 per episode to get access to new TV [...]

  2. [...] on Hulu is only available to users who pay for a Hulu Plus subscription. Perhaps more important, Disney just struck a deal with Netflix to make its shows available through that streaming service — a deal through which Netflix is [...]

  3. [...] its costs. Its increased content costs — including reported nine-figure deals with Epix and Disney — have some investors worried that it might overspend on streaming rights relative to the [...]

  4. [...] paying upwards of $200 million a year for Epix content and another $150-$200 million for a deal it struck with Disney for access to ABC and Disney TV [...]

  5. What do major content owners like Warner Bros. charge for streaming licenses of their movies (like Netflix or Hulu), on a per movie basis?…

    It seems to vary widely, based on published rumors of their content deals: $10,000 per movie to Starz ($25m annually for 2500 streaming movies) [2][3] $200,000 per movie to Lionsgate/MGM/Paramount ($200m annually for 2000 streaming movies) [4] $70,000 …

  6. [...] short, don’t expect to see The Good Wife on Netflix anytime soon, but as Netflix promises to shell out larger licensing fees, more and more classic television may find a home [...]


Comments have been disabled for this post