Disney (NYSE: DIS) and Netflix (NSDQ: NFLX) have a new agreement that will allow the rental service to run some new episodes 15 days after the original programming airs. The deal builds on the the existing arrangement that was signed in the summer of ’09, which brought past seasons of ABC primetime hits like Lost to Netflix’s “watch instantly” offering.
On top of the ABC Television Network shows that already stream on Netflix, the deal also adds series such as Brothers and Sisters and the canceled Ugly Betty, some shows from ABC Studios, along with Disney Channel and “Good Luck Charlie,”and some never-been-streamed-before programs from ABC Family.
In the case of the ABC TV primetime content, there was not that much that was new. In an e-mail to paidContent, Netflix rep Steve Swasey said this new licensing arrangement covers different shows and brings back Lost to the streaming queue. Meanwhile, only some Disney shows will be available within that 15-day window, as others will be released according to “typical syndication windows.” Release
The 15-day window for some of the shows is designed not to interrupt Disney’s other agreements for VOD and DVR viewing, which allow for same-week viewing of new shows.
It also preserves the advantage of next-day availability for ABC.com and Hulu It could give a boost to the new $7.99 streaming-only package Netflix launched last month but for now, in-season streaming from the broadcast nets remains limited to next-day Saturday Night Live episodes.
Correction: This post has been revised to more accurately reflect the deal. We regret the error.