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	<title>Comments on: Is HBO Ready to Bypass Cable?</title>
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		<title>By: Bill Streeter</title>
		<link>http://gigaom.com/2010/12/07/hbo-xbox-cable-providers/#comment-544105</link>
		<dc:creator><![CDATA[Bill Streeter]]></dc:creator>
		<pubDate>Wed, 08 Dec 2010 19:26:35 +0000</pubDate>
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		<description><![CDATA[&quot;New Distributers&quot; could also include iTunes. And who&#039;s to say that they couldn&#039;t do a deal with Netflix where subscribers could pay for an upgraded premium plan that included HBO content. I&#039;d pay extra to have HBO added to my Netflix.]]></description>
		<content:encoded><![CDATA[<p>&#8220;New Distributers&#8221; could also include iTunes. And who&#8217;s to say that they couldn&#8217;t do a deal with Netflix where subscribers could pay for an upgraded premium plan that included HBO content. I&#8217;d pay extra to have HBO added to my Netflix.</p>
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		<title>By: Mike Schinkel</title>
		<link>http://gigaom.com/2010/12/07/hbo-xbox-cable-providers/#comment-542650</link>
		<dc:creator><![CDATA[Mike Schinkel]]></dc:creator>
		<pubDate>Wed, 08 Dec 2010 01:14:22 +0000</pubDate>
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		<description><![CDATA[I really hope to see this. HBO should launch it&#039;s own Hulu clone and let customers buy directly. Most importantly it should let us pay for access on a show-by-show basis. That would allow them to know directly what revenue they are getting on a show basis and would also allow them to charge different rates per show.  That would allow them to be profitable with show that have a small but rabid fan base vs. broader market shows where the fans are not so strong.]]></description>
		<content:encoded><![CDATA[<p>I really hope to see this. HBO should launch it&#8217;s own Hulu clone and let customers buy directly. Most importantly it should let us pay for access on a show-by-show basis. That would allow them to know directly what revenue they are getting on a show basis and would also allow them to charge different rates per show.  That would allow them to be profitable with show that have a small but rabid fan base vs. broader market shows where the fans are not so strong.</p>
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