Shoutlet, one of a series of startups trying to help businesses build out their social media presence, has raised $6 million in a second round of funding led by one of its customers, American Family Insurance. The company offers customers a central dashboard that they can use to manage their activities on Facebook, Twitter and other sites. It says it has “thousands” of customers including Burt’s Bees, Nissan, and Perry Ellis.
Nearly three years ago, CornerWorld offered $30 million for Shoutlet, although the deal fell apart after CornerWorld was unable to secure the necessary funding. Since then, the company has turned to private investors for cash, , raising $2 million in a first round earlier this year. CEO Jason Weaver says in a statement the new cash will be used generally for product development.