Summary:

»  So this is what prompted Google’s anti-piracy announcement: Viacom (NYSE: VIA) is ready to file its long-awaited appeal in its…

Morning Lowdown
photo: Corbis / Patricia Curi

»  So this is what prompted Google’s anti-piracy announcement: Viacom (NYSE: VIA) is ready to file its long-awaited appeal in its copyright case against YouTube (NSDQ: GOOG) six months after the video site claimed victory. [WSJ]

»  Declining print sales and growing online sales is making most newspapers “digital first” companies. Journal Register (OTCBB: JRCO) CEO John Paton is trying to solidify the “digital future” by jettisoning anything that isn’t central to producing and supporting content, while raising the amount of different revenue streams from 13 to 60. [Digital First via GigaOm]

»  Ever since The Social Network became a hit movie, Facebook CEO Mark Zuckerberg seems to have been hitting the media circuit hard. You can catch him next on 60 Minutes this Sunday. [Cnet]

»  Oprah Winfrey is laying the final groundwork for her forthcoming Discovery cable network OWN with a big budget promo. [NYT]

»  Conde Nast Digital President Sarah Chubb is skeptical about the viability of Rupert Murdoch’s The Daily, telling the audience at Business Insider’s Ignition conference that “It doesn’t make any sense.” And don’t compare it to Conde Nast’s extensive iPad offerings, including the app-only Gourmet Live. Conde Nast only “put a little bit of money into Gourmet Live, and we’ve gotten our money back.” [Venturebeat]

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