Comments on: How Much Time Does Social Media Marketing Take?

By: Millennial Marketing

Millennial Marketing — Sun, 04 Dec 2011 22:00:20 +0000

How Much Time Does Social Media Marketing Take? http://t.co/zUJJvDdi #socialmedia #marketing

By: Jake Coventry

Jake Coventry — Thu, 27 Jan 2011 16:17:55 +0000

Nice article. Really interesting diagram on the time and tools that are used in executing a social media strategy.

By: Pauline Sandell

Pauline Sandell — Fri, 21 Jan 2011 16:28:49 +0000

Thank you for this most useful update. Really helpful for me as a guidance template.

By: Mark Walker

Mark Walker — Fri, 31 Dec 2010 11:30:55 +0000

Hi Eliza

I like the simplicity of the overall framework and I agree with the estimates you give as they help to give people a sense of the relative commitment each will take.

I’m working on something similar myself and wondered about the inclusion of so many different options at each stage. I find people are put off by the amount of stuff they need to think about and are especially confused by the different names and tools that get mentioned.

You have a total 22 different pieces of software on this diagram, which moves it from a simple five step process to something more complex.

So I wonder whether you have specific software which you recommend to different clients? Or do you suggest they evaluate each of these options as they consider each stage?

For my part I suggest they start by using Tweetdeck to listen. It means you can start listening without worrying about who you’re following and it offers a stepping stone to understanding the value of Twitter and building up confidence to start participating.

I’d also suggest that ‘Sharing’ is more like Participating than Promoting as it gets people to move on from ‘telling you about me’ to ‘being helpful’.

I find that helping people visualise this process is a key stage in adoption, though, so I would welcome your thoughts on this.

Happy new year

Mark

By: Ulrika

Ulrika — Thu, 09 Dec 2010 08:39:18 +0000

Great post and great model! My experience is that stage 4, “publish”, is more time consuming than 3-5. Being one of us who tries to persuade people in our organization to take active part in SM, I know that a lot of people find it hard to express themselves in this kind of media. Particularly people who are not native English. So, I’d swap the order of the content-intesive ‘publish’ and the last stage. Would be interesting to know more about why you place ‘build community’ as the most time consuming, considering that you also have some hours on ‘participate’?

By: Lynne Gumbleton

Lynne Gumbleton — Sun, 05 Dec 2010 21:25:46 +0000

This has been very useful at articulating the true cost of social media – time! Great diagrams.

By: Debbie Hemley

Debbie Hemley — Sat, 04 Dec 2010 11:10:07 +0000

Hi Aliza,
Great resource! Wish I had seen this a few days ago in response to a comment made by a man just starting out in social media, when he said in all seriousness as he was about to throw in the towel:

“I’ve been doing social media now for three weeks and haven’t seen any new business yet!”

I guess some people need to have it further articulated that it is a a commitment and an ongoing process of listening, promoting, participating, publishing and building community!

By: Ron - WpSqueeze

Ron - WpSqueeze — Sat, 04 Dec 2010 01:08:15 +0000

Great job on the chart Aliza, a good guideline. I think Promote and Participate would be more like an hour a day each.
I see a few apps here I’m not using, so I’ll have to check them out.

By: Bob Reed

Bob Reed — Fri, 03 Dec 2010 23:13:46 +0000

Highly relevant. A good, quick reference for newbies, the fearful and the uninitiated.

By: Sue Redeel

Sue Redeel — Fri, 03 Dec 2010 21:36:32 +0000

Nice work Aliza! This diagram is helpful when trying to answer the question that folks always ask, how long does it take? It helps put some perspective and guidelines. As far as how do you squeeze this into an already busy day – how do you not? Thanks appreciate your work on this.