Independent ad network Jumptap may not have the ownership of an Apple (NSDQ: AAPL) or Google (NSDQ: GOOG) to drive its businesses, but the rising tide in mobile advertising is still lifting its boat. The company is today announcing a new deal with Dentsu subsidiary cyber communications inc (cci), to become its exclusive technology partner in Japan. At the same time cci is making a seven-figure investment in Jumptap, according to Jorey Ramer, founder and VP of corporate development at the ad network.
Under the agreement, cci will use Jumptap’s ad targeting technology on its own ad platform, ADJUST.
There is clearly a growing interest in Japan in mobile marketing, and Dentsu wants to be in the center of it. The company is also working with Apple to bring iAds to the country early next year.
The seven-figure investment from cci will see it join Jumptap’s existing investors, which include AllianceBernstein, General Catalyst, Redpoint Ventures, Summerhill Ventures, Valhalla Partners and WPP. Prior to the cci investment, the company had raised some $69 million in funding.