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Summary:

Japan’s Softbank mobile network provider is now offering Apple’s iPad to subscribers free with a two-year service agreement. Japan is the second country to offer subsidized pricing for Apple’s popular tablet, after Orange and T-Mobile. Is it worth the total price?

softbank

Japan’s Softbank mobile network provider is now offering (Google translation) Apple’s iPad to subscribers free with a two-year service agreement. Japan is the second country to offer subsidized pricing for Apple’s popular tablet, after Orange and T-Mobile announced its plans for the U.K. last week.

Softbank will give you the 16GB Wi-Fi + 3G model iPad for free, so long as you sign up for a two-year 3G data plan, which will cost you around $55 per month. It also looks like that data plan provides unlimited usage, too. Not a bad deal, considering I had to pay full price for my iPad and still have to pay more than $35 a month for 5GB of usage.

In fact, if I do the math, my plan plus the price of the original iPad purchase (here in Canada) comes to $1607.27, while the Softbank deal works out to only $1344. That’s a savings of $263.27, provided I renew my data plan every month for two years, which I almost definitely will.

The deal starts Dec. 3, and is only a limited time offer extending until Feb. 28, 2011. If I still lived in Japan, I’d definitely go this route instead of buying directly from Apple. Especially considering that last time I checked, cancellation charges for exiting a contract early weren’t at all severe when dealing with Japanese network operators.

Orange and T-Mobile also recently revealed their specific subsidized device pricing plans, with the Wi-Fi + 3G model available for £199 (~$309 U.S.) on a £27 (~$42 U.S.) per month plan over two years. That plan gets you 1GB of anytime usage, plus an extra 1GB between 4 PM and midnight. Grand total: $1317 U.S. Again, better than what I paid, though you do get less data.

Compare that to what you can get in the U.S. with Verizon, data plans start at $20 for 1GB of data and run up to $80 for 10GB. With those deals, you’re also buying the Wi-Fi only version, remember, and a Verizon MiFi. The entry-level bundle will cost you $629 for a 16GB iPad. With the entry-level data package, your two-year total comes to just $1109. But if you’re a heavy user, that goes up quickly to $1920 for the closest to unlimited offered by Verizon. Softbank’s deal, by contrast, will save you $576.

Of course, Verizon also has the advantage of providing a MiFi in the bargain, which you can use with your smartphone and notebook, too. The iPad with 3G built-in can’t share it’s connection at all. Still, if you’re looking for a single-device connected everywhere solution, a MiFi might not be among your top priorities. In fact, it could hinder your overall portable, since you have to account for two devices instead of one.

Personally, I’d opt for a subsidized deal if something similar were offered here in North America, even given the possible advantage of a Verizon MiFi and the freedom of not being locked in. These packages look appealing to anyone else?

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  1. The US carriers, cable companies, and anyone remotely associated with connectivity are all backwards. Pricing is ridiculous, and the trend is towards lower caps, not higher.

    Other people’s greed can really hold you back sometimes.

  2. Just sharing a little amateur business math: The $264 price difference is what the carrier is willing to pay you for a 2 year commitment, give or take differences in carrier rates between Japan and Canada. That must mean that Softbank is betting that less than~ 85% of people will keep their contract for the whole 2 years without the commitment.

    In my case, they are right. I downgraded by contract from AT&T to $14.99/month after seeing that I use less than 200MB of data monthly. I use mostly wifi. I found that data intensive long stream videos (i.e. Netflix) are not enjoyable over mobile devices.

  3. Harvey Vanderbilt III Tuesday, November 30, 2010

    I would invite EVERYONE even thinking about an eReader, like a Kindle or Nook, to seriously take a look ate the awesome iPad which is simply the greatest eReader in the history of the world, no joke. You owe it to yourself and your loved ones to purchase one(or more) iPad(s) for Christams !

    iPad is a wicked cool eReader and hopefully some U.S. carriers will follow Japan’s lead with this type of wonderful plan for those that might hesitate with upfront cost of iPad, no more excuses…get yours today.

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