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	<title>Comments on: Study: For Ads, Length Matters Less Than Relevance</title>
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		<title>By: YouTube Bucks Ad Trends With Short, Targeted Campaigns: Video &#171;</title>
		<link>http://gigaom.com/2010/11/29/study-for-ads-length-matters-less-than-relevance/#comment-527737</link>
		<dc:creator><![CDATA[YouTube Bucks Ad Trends With Short, Targeted Campaigns: Video &#171;]]></dc:creator>
		<pubDate>Tue, 30 Nov 2010 18:51:39 +0000</pubDate>
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		<description><![CDATA[[...] is championing relevancy over ad load right now &#8212; but yesterday, a TidalTV study study revealed that 30-second ads have higher click-through rates than 15-second ads, especially [...]]]></description>
		<content:encoded><![CDATA[<p>[...] is championing relevancy over ad load right now &#8212; but yesterday, a TidalTV study study revealed that 30-second ads have higher click-through rates than 15-second ads, especially [...]</p>
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