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	<title>Comments on: Beyond the Check-In, the Era of Persistent Location Beckons</title>
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	<link>http://gigaom.com/2010/11/29/beyond-the-check-in-the-era-of-persistant-location-beckons/</link>
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		<title>By: Google Latitude Does the Check-In Thing&#8230;Automatically: Tech News and Analysis &#171;</title>
		<link>http://gigaom.com/2010/11/29/beyond-the-check-in-the-era-of-persistant-location-beckons/#comment-584544</link>
		<dc:creator><![CDATA[Google Latitude Does the Check-In Thing&#8230;Automatically: Tech News and Analysis &#171;]]></dc:creator>
		<pubDate>Tue, 01 Feb 2011 19:07:24 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=265316#comment-584544</guid>
		<description><![CDATA[[...]  As I wrote about before, persistent location can also be good for geo-fencing and delivering local coupons. Latitude isn&#8217;t the first check-in service to use background location. Loopt uses it to notify people when a select group of friends are nearby. And Future Check-in, an iPhone app, also enabled automatic Foursquare check-ins last year. As we get more comfortable with apps tracking our whereabouts &#8212; within certain limits &#8212; we&#8217;re going to increasingly share more about ourselves and obtain more localized information and discounts. Services like Latitude and others have to tread carefully to avoid privacy concerns, but this is increasingly the way location services will try to work over time. [...]]]></description>
		<content:encoded><![CDATA[<p>[...]  As I wrote about before, persistent location can also be good for geo-fencing and delivering local coupons. Latitude isn&#8217;t the first check-in service to use background location. Loopt uses it to notify people when a select group of friends are nearby. And Future Check-in, an iPhone app, also enabled automatic Foursquare check-ins last year. As we get more comfortable with apps tracking our whereabouts &#8212; within certain limits &#8212; we&#8217;re going to increasingly share more about ourselves and obtain more localized information and discounts. Services like Latitude and others have to tread carefully to avoid privacy concerns, but this is increasingly the way location services will try to work over time. [...]</p>
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		<title>By: Location Data Gives Companies Eyes On Rivals: Tech News &#171;</title>
		<link>http://gigaom.com/2010/11/29/beyond-the-check-in-the-era-of-persistant-location-beckons/#comment-561552</link>
		<dc:creator><![CDATA[Location Data Gives Companies Eyes On Rivals: Tech News &#171;]]></dc:creator>
		<pubDate>Tue, 28 Dec 2010 13:56:41 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=265316#comment-561552</guid>
		<description><![CDATA[[...] advertising campaigns, which advertisers are forecast to spend $1.8 billion on in 2015. I talked with Josh Rochlin, CEO of Xtify recently whose company helps corporate customers set up geofences, or specified areas which can trigger an [...]]]></description>
		<content:encoded><![CDATA[<p>[...] advertising campaigns, which advertisers are forecast to spend $1.8 billion on in 2015. I talked with Josh Rochlin, CEO of Xtify recently whose company helps corporate customers set up geofences, or specified areas which can trigger an [...]</p>
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	<item>
		<title>By: Gowalla’s New Strategy: Embrace Enemies &#38; Extend: Tech News &#171;</title>
		<link>http://gigaom.com/2010/11/29/beyond-the-check-in-the-era-of-persistant-location-beckons/#comment-540254</link>
		<dc:creator><![CDATA[Gowalla’s New Strategy: Embrace Enemies &#38; Extend: Tech News &#171;]]></dc:creator>
		<pubDate>Mon, 06 Dec 2010 21:46:01 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=265316#comment-540254</guid>
		<description><![CDATA[[...] In addition, the company says it&#8217;s working on a set of tools that will allow business owners to build loyalty programs. For instance, the system could alert a business owner when a loyal customer checks in. This would make it easy for a manager to walk in, introduce himself and offer an on-the-spot discount or complimentary drink or something equivalent. (Related Post: Beyond the Check-In, the Era of Persistent Location Beckons.) [...]]]></description>
		<content:encoded><![CDATA[<p>[...] In addition, the company says it&#8217;s working on a set of tools that will allow business owners to build loyalty programs. For instance, the system could alert a business owner when a loyal customer checks in. This would make it easy for a manager to walk in, introduce himself and offer an on-the-spot discount or complimentary drink or something equivalent. (Related Post: Beyond the Check-In, the Era of Persistent Location Beckons.) [...]</p>
]]></content:encoded>
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		<title>By: Loopt Crosses a Line in the Sand for Location and Privacy: Tech News &#171;</title>
		<link>http://gigaom.com/2010/11/29/beyond-the-check-in-the-era-of-persistant-location-beckons/#comment-539233</link>
		<dc:creator><![CDATA[Loopt Crosses a Line in the Sand for Location and Privacy: Tech News &#171;]]></dc:creator>
		<pubDate>Mon, 06 Dec 2010 17:03:47 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=265316#comment-539233</guid>
		<description><![CDATA[[...] about your location without having to open the app. This falls into what I recently wrote about the dawning era of persistant location, where you don&#8217;t check-in for deals or to share your location, your app does it for [...]]]></description>
		<content:encoded><![CDATA[<p>[...] about your location without having to open the app. This falls into what I recently wrote about the dawning era of persistant location, where you don&#8217;t check-in for deals or to share your location, your app does it for [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Gowalla’s New Strategy: Embrace Enemies &#38; Extend: Tech News &#171;</title>
		<link>http://gigaom.com/2010/11/29/beyond-the-check-in-the-era-of-persistant-location-beckons/#comment-531281</link>
		<dc:creator><![CDATA[Gowalla’s New Strategy: Embrace Enemies &#38; Extend: Tech News &#171;]]></dc:creator>
		<pubDate>Thu, 02 Dec 2010 12:01:09 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=265316#comment-531281</guid>
		<description><![CDATA[[...] In addition, the company says it is working on a set of tools that will allow business owners to build loyalty programs. For instance, the system could alert a business owners when a loyal customer checks-in. It would be time for a manager to walk in, introduce himself and offer an on-the-spot discount or a complimentary drink or something equivalent. (Related Post: Beyond the Check-In, the Era of Persistent Location Beckons.) [...]]]></description>
		<content:encoded><![CDATA[<p>[...] In addition, the company says it is working on a set of tools that will allow business owners to build loyalty programs. For instance, the system could alert a business owners when a loyal customer checks-in. It would be time for a manager to walk in, introduce himself and offer an on-the-spot discount or a complimentary drink or something equivalent. (Related Post: Beyond the Check-In, the Era of Persistent Location Beckons.) [...]</p>
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	<item>
		<title>By: How Apps can stay relevant: Say hello to the era of persistent location.</title>
		<link>http://gigaom.com/2010/11/29/beyond-the-check-in-the-era-of-persistant-location-beckons/#comment-530195</link>
		<dc:creator><![CDATA[How Apps can stay relevant: Say hello to the era of persistent location.]]></dc:creator>
		<pubDate>Wed, 01 Dec 2010 21:46:16 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=265316#comment-530195</guid>
		<description><![CDATA[[...] brand continues to remain relevant? Gigaom writer Ryan Kim recently wrote a story titled, &#8220;Beyond the Check-In, the Era of Persistent Location Beckons.&#8221; In his article, he tells the story of Xtify, a company that is pioneering the wild west of [...]]]></description>
		<content:encoded><![CDATA[<p>[...] brand continues to remain relevant? Gigaom writer Ryan Kim recently wrote a story titled, &#8220;Beyond the Check-In, the Era of Persistent Location Beckons.&#8221; In his article, he tells the story of Xtify, a company that is pioneering the wild west of [...]</p>
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	<item>
		<title>By: David</title>
		<link>http://gigaom.com/2010/11/29/beyond-the-check-in-the-era-of-persistant-location-beckons/#comment-529799</link>
		<dc:creator><![CDATA[David]]></dc:creator>
		<pubDate>Wed, 01 Dec 2010 17:38:51 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=265316#comment-529799</guid>
		<description><![CDATA[We have been working on this technology th epast year as well on our Zoniing.com project.

Agree with the Josh it is a very promising technology to get pushed info on what you like

David
CEO 
Mobiworx]]></description>
		<content:encoded><![CDATA[<p>We have been working on this technology th epast year as well on our Zoniing.com project.</p>
<p>Agree with the Josh it is a very promising technology to get pushed info on what you like</p>
<p>David<br />
CEO<br />
Mobiworx</p>
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		<title>By: Darrin</title>
		<link>http://gigaom.com/2010/11/29/beyond-the-check-in-the-era-of-persistant-location-beckons/#comment-529766</link>
		<dc:creator><![CDATA[Darrin]]></dc:creator>
		<pubDate>Wed, 01 Dec 2010 17:04:14 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=265316#comment-529766</guid>
		<description><![CDATA[What I find interesting about &quot;geofencing&quot; is the concept of &quot;predefined geofrences&quot;.  Rather than radius-based geofences, using predefined areas like actual neighborhood boundaries, or school attendance zones, etc. set up some really interesting applications. (Disclaimer - my company, Maponics, does this so I&#039;m a bit biased!)]]></description>
		<content:encoded><![CDATA[<p>What I find interesting about &#8220;geofencing&#8221; is the concept of &#8220;predefined geofrences&#8221;.  Rather than radius-based geofences, using predefined areas like actual neighborhood boundaries, or school attendance zones, etc. set up some really interesting applications. (Disclaimer &#8211; my company, Maponics, does this so I&#8217;m a bit biased!)</p>
]]></content:encoded>
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	<item>
		<title>By: elbac</title>
		<link>http://gigaom.com/2010/11/29/beyond-the-check-in-the-era-of-persistant-location-beckons/#comment-528185</link>
		<dc:creator><![CDATA[elbac]]></dc:creator>
		<pubDate>Tue, 30 Nov 2010 23:53:26 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=265316#comment-528185</guid>
		<description><![CDATA[@JELorenz, Yes all these technologies work on an iPod touch, CoreLocation + Connectivity.]]></description>
		<content:encoded><![CDATA[<p>@JELorenz, Yes all these technologies work on an iPod touch, CoreLocation + Connectivity.</p>
]]></content:encoded>
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	<item>
		<title>By: JELorenz</title>
		<link>http://gigaom.com/2010/11/29/beyond-the-check-in-the-era-of-persistant-location-beckons/#comment-527970</link>
		<dc:creator><![CDATA[JELorenz]]></dc:creator>
		<pubDate>Tue, 30 Nov 2010 21:06:54 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=265316#comment-527970</guid>
		<description><![CDATA[I like the technology. But please tell me that this stuff will not work with a mere iPod touch.]]></description>
		<content:encoded><![CDATA[<p>I like the technology. But please tell me that this stuff will not work with a mere iPod touch.</p>
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