Summary:

People love a good story, no matter what form of content it is they’re consuming.

Journalists, especially those who cover the technology in…

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photo: ryoichitanaka

People love a good story, no matter what form of content it is they’re consuming.

Journalists, especially those who cover the technology industry, like to apply the same elements that make up an attractive narrative to their writing.

So what most people get today is a tale of two or three competitors, the hurdles they have to overcome to deliver the solution they’ve envisioned and marketed, and then the demise of the one who couldn’t execute properly.

Read the full article over at ArcticStartup

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