1. This question has been posed over and over again in InteractiveTV for the past 12 years and the final answer was and remains TV is the killer Application for TV. We have delivered Karaoe since 2004 on interactive TV in Skylife and it proves to be popular but its certainly no killer app even in a country that loves Karaoke. The author cites Shazam? That means you are presumably listening to radio throgh your TV and suddenly need to identify a song…most people would smartphone that…if its a TV music show there are hosts, announcers and visual banners that tell you about the singer and song…TV is used to already deliver a lot of extra information. All the screen clutter of so called Apps detracts from the purpose of TV. TV on handhelds and smart phones is a failure. Everything has its place and Google is blinded by the search for new things to do other than search. You dont need a complex and over engineered device to watch internet TV you need descent available content that is fresh, new and entertaining…stuff you have already seen is called repeats in the UK and its continual repeats that turn people off.

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    1. Anthony, there’ a lot of music on TV outside of American Idol and radio-like programming. Movies have soundtracks, and TV shows have become increasingly important for bands both as revenue stream as well as a way to find new fans. The WB has been particularly successful with this, but even they can only feature one band per episode. Shazam could take this relationship to a whole new level.

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  2. One word: Content.

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    1. Absolutely. Content is TV’s killer app.

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  3. I’m not sure that interactive search makes for a good TV interface. However, Google has the opportunity to seamlessly integrate passive search results with the TV experience. Maybe call it “Google instant for TV”:
    While watching political debates they could provide overlay contextual information from factcheck.org or the Congressional Budget Office; during ads allow consumers to read the fineprint associated with the ad; even better yet show the reputation of the company behind the product with data from the Better Business Bureau.
    Another option to overlaying this directly on the TV, is to stream the data to your mobile device while watching TV so you can explore the data and links without affecting the TV experience.

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  4. As the former GM of Interactive/Enhanced TV at Turner Broadcasting, my view may be in the minority but it is informed by experience. I believe the best approach is one that enhances the utterly and satisfyingly passive experience of TV. The greatest advancements of the past 10 years with TV have only increased our satisfaction with the experience of beautiful images rendered more perfect, from flatter screens, with better HD, to now 3D images.

    I’m reminded of Sting’s observation many years ago about the pause between
    the notes being as important as the actual notes chosen.

    I predict the killer apps will be minimally intrusive, but ever-present and changing, something akin to Appstream, which will complement our viewing like that of the ever-present stock-ticker on CNBC.

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  5. Honestly the best opportunity for an application doesn’t come from individuals but companies. Specifically cable companies. The idea of an al-a-carte veiwing experience is why I am buying one. I want to rid myself of useless programming and commercials and honestly this seems like the only opportunity for that to happen. Shows that have true fan loyalty will have direct funding from the viewers. This way we can have more control of what we see and what we don’t.

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