Summary:

Today on the Net: Comcast and NBCU are appealing to the FCC not to require them to provide their content to online sources, Sony’s Qriocity movie service has been switched on in Europe and Fox is using Hulu ad inventory to make good on ratings shortfalls.

Comcast, NBC Argue Against Sharing With Internet TV; Comcast and NBCU execs met with FCC officials this week, urging the agency against conditions to their proposed merger that would require the new company to provide shows and movies to Internet video distributors. (Washington Post)

Sony Switches On Qriocity Movie Rentals In Europe, But Not On PS3; Sony’s new movie service is now available in France, Germany, Italy, Spain and the UK, but it is still missing from PlayStation 3. (paidContent:UK)

Fox to Use Hulu Inventory for Advertiser ‘Make-Goods'; Fox has secured agreements with about a dozen advertisers to supply them with inventory from online-video site Hulu to make up for ratings shortfalls on its broadcast network. (AdAge)

Flash vs. HTML5: Don’t Hate the Player; the battle between HTML5 and Flash to be the dominant means for video playback on the Web is nothing less than epic. (Variety)

Why MTV Must Acquire Vevo Before It’s Too Late; oh, wait: It’s already too late. (AdAge)

Second Part Of Cable’s Movies On Demand Campaign Takes Flight; the cable industry is running new ads for VOD services, this time touting The Expendables and Eat Pray Love. (Multichannel News)

Why Check In to TV Shows? Miso’s New Answer: For the Deals; social TV startup Miso has unveiled a new reason to check in to TV shows: a promotional deal with home shopping company QVC. (VentureBeat)

Pre-Black Friday Thoughts; total average TV prices fell 8 percent in 2008 and 22 percent in 2009, but due to a rise in component prices, retail prices are down only 6 percent year-over-year through the first three quarters of 2010. (DisplaySearch Blog)

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